exchange landing-page 
NuSpark Consulting
MARCH 3, 2016
Store your white paper on a separate page of your site, as shown on the right, with an SEO-friendly URL, title, and Meta description. Link to your white paper on your home page. You might want to add a banner at the top of the page or put it in a sidebar to attract more attention. Have people link to it as a PDF. Company Blog.
NuSpark Consulting
OCTOBER 27, 2013
Distribution strategy: website for engagement; landing page for conversion; YouTube channel; Vimeo and video syndication, Brightcove, email. Take advantage of YouTube overlay messaging if you do Adwords. When users click the overlay they can be sent to website or landing page. Video Landing Page.
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NuSpark Consulting
JULY 15, 2011
Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. Increase conversions; a defined action on your website/landing pages.
NuSpark Consulting
JULY 15, 2011
Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. Increase conversions; a defined action on your website/landing pages.
NuSpark Consulting
MARCH 9, 2013
This post is not a primer on basic Google analytics, but a look at some key custom reports and metrics that can help you strategize, with a focus on b2b lead generation websites that focus on conversions. Each unique conversion should have a unique “thank you” page, so that you can track each specific conversion.
NuSpark Consulting
MAY 25, 2013
Where analytics and Google Adwords intersect is when monitoring “conversions” in the Adwords platform because you have an option of importing certain goals from analytics into Adwords, so you need to make sure you import only certain goals (conversion goals) to the Adwords platform. . What is a Conversion.
The Lead Agency
JUNE 5, 2018
However, luring audiences to your website is only half the job; the other half is converting the visitors to your page into verified leads. In this article we are going to give you eight pragmatic strategies to optimise your website, and turn it into a premium lead generation tool. Display Your Value Propositions.
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