Buzz Marketing for Technology

article thumbnail

Interview with Dave Chaffey of Smart Insights

Buzz Marketing for Technology

At SmartInsights.com , for example, our home page and member benefits pages are tailored by role based on their registration – so a marketing manager gets a different message and different content than say an agency manager. Again this approach isn’t new technically innovative, but it is underexploited.

article thumbnail

10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach. I believe Facebook Ads will become the close “cousin” of Google AdWords – just with a more targeted and behavioral way to dial in your ads.

BtoB 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach. I believe Facebook Ads will become the close “cousin” of Google AdWords – just with a more targeted and behavioral way to dial in your ads.

BtoB 100
article thumbnail

Facebook can’t be stopped and here’s why!

Buzz Marketing for Technology

Ads – Facebook Ads is a business model similar to Google AdWords (which is one of the best ad models out there) but it takes that ad platform to the next level. You can target behaviors and explicit likes from a member’s profile.

Facebook 100
article thumbnail

11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. He’s got tons of examples of firms that capitalized or failed to capitalize on Real Time issues (United Breaks Guitars!)

article thumbnail

4 Easy Ways of Subscribing to Feeds in Google Reader

Buzz Marketing for Technology

If you put in the name of a blog, say for example google tutor , if it finds a feed with exactly that name you will be subscribed automatically (read more here ). You can see an example of this in the picture. And finally, if you put in a site URL or feed URL, it will add the correct feed for you. Just posted. Categories. Blog Search.

Google 100
article thumbnail

4 Lessons from Responsive Design for CMOs

Buzz Marketing for Technology

Developers have touch-screen-specific controls at their disposal, and customization can be achieved through injection of JavaScript, for example. For a big-box apparel retailer, for example, free shipping can prove effective in rewarding high-value customers and cultivating loyalty among a brand’s average customers.

Design 100