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17 Recruiter-Approved Skills for Your Resume That'll Help You Get the Job

Hubspot

They should list things they're actually proficient in -- if you say you’re comfortable using AdWords because it’s on the job description, but then we test you and you end up being pretty novice with it, that’s going to look much worse than if you'd just left it off your resume in the first place.".

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7 Ways SEO & PPC Can Work Together in 2021

Hubspot

Apart from Google's questionable ethics, you should still continue to bid against the high value search terms you're already ranking for, in order to achieve what's known as SERP domination. Pro tip: Look at the search terms report in your Google Ads platform (formerly Google AdWords) to find those long-tail gold mines.

PPC 101
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Best Random but Interesting Posts, Articles and Resources of 2009

Webbiquity

B2B companies often use white papers, webinars, case studies and newsletters to promote their products and services, but Michele Linn provides a fantastic list of additional content formats to consider, including specialized glossaries, research reports, buying guides, articles, video and interactive applications.

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Top 10 Digital Marketing Books to Read for 2020

Martech Advisor

Google AdWords for Beginners: A Do-It-Yourself Guide to PPC Advertising. Google AdWords could be a mystery if you’re new to it. In this nifty book called Google AdWords for Beginners, Corey Rabazinski gives a bird’s eye view of Google AdWords and its key concepts. Keyword research and the keyword match types.

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How to Distinguish Between PPC Pros and PPC Posers

Hubspot

Tireless Work Ethic. Questions to Ask Potential Job Candidates: Google AdWords trainings teach you how to best manage AdWords, not necessarily how to best manage paid search. Tell me the things you choose not to focus on within AdWords in order to ensure you're managing paid search as best you can, not just managing AdWords.

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The Power of Return On Marketing Investment Calculations

Online Marketing Institute

Research shows that over 85% of companies now recognize that measuring marketing’s performance is a priority, but less than 10% of these companies actually calculate ROMI – a sign that not many marketers know how to calculate it. 280 Group’s Adwords ROI Calculator. Why is this so? Format: Web application. Format: Web application.

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How to Promote a Product: 15 Must-Try Strategies

Optinmonster

Do some research and see which other platforms would be valuable for your target audience. Research, test, and tweak. Stealing traffic from someone else but in an ethical way. Do a little research to find out which platform would be the most effective at making paid ads. Guest Blog/Podcast.