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17 Recruiter-Approved Skills for Your Resume That'll Help You Get the Job

Hubspot

They should list things they're actually proficient in -- if you say you’re comfortable using AdWords because it’s on the job description, but then we test you and you end up being pretty novice with it, that’s going to look much worse than if you'd just left it off your resume in the first place.".

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7 Ways SEO & PPC Can Work Together in 2021

Hubspot

Apart from Google's questionable ethics, you should still continue to bid against the high value search terms you're already ranking for, in order to achieve what's known as SERP domination. Pro tip: Look at the search terms report in your Google Ads platform (formerly Google AdWords) to find those long-tail gold mines.

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Best Random but Interesting Posts, Articles and Resources of 2009

Webbiquity

The Ethics of Multitasking by Bloomberg Businessweek. Fred Aun explains how SpotMixer ’s do-it-yourself online video ad technology can now be used to make videos that can run over the Google Content Network or on YouTube, making video advertising affordable for small businesses.

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Top 10 Digital Marketing Books to Read for 2020

Martech Advisor

Google AdWords for Beginners: A Do-It-Yourself Guide to PPC Advertising. Google AdWords could be a mystery if you’re new to it. In this nifty book called Google AdWords for Beginners, Corey Rabazinski gives a bird’s eye view of Google AdWords and its key concepts. Geography and location.

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How to Distinguish Between PPC Pros and PPC Posers

Hubspot

Tireless Work Ethic. Questions to Ask Potential Job Candidates: Google AdWords trainings teach you how to best manage AdWords, not necessarily how to best manage paid search. Tell me the things you choose not to focus on within AdWords in order to ensure you're managing paid search as best you can, not just managing AdWords.

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9 SEO Tactics That Just Don’t Work Anymore

Hubspot

To solve these problems, try using Google Adwords to create a great keyword strategy relating to your business, and be sure to use enticing meta descriptions to get people to the site. Guest posting on a smaller scale can be beneficial if you do it the correct, ethical way. 6) Guest blog at a large scale to build SEO authority.

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The Power of Return On Marketing Investment Calculations

Online Marketing Institute

280 Group’s Adwords ROI Calculator. Application: Simple PPC (Pay-per-click campaigns) calculator, but limited to B2C businesses. May not apply to B2B because the Lifetime Value of a Customer (LTVC) usually far exceeds the profit of the initial sale. Format: Web application.

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