Why Mobile Advertising Is Critical for B2B Marketers
KoMarketing Associates
OCTOBER 20, 2015
eMarketer forecasts that during 2016 mobile ad spend will top 100 billion worldwide, which translates to 51% of all projected digital ad expenditures. Here are three advertising considerations for B2B marketers as they consider adapting their PPC programs to target users on their mobile devices. It’s Not Just Google AdWords.
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