Remove email-campaign

Customer Experience Matrix

article thumbnail

Lexer Grows Its Customer Data Platform from Social Listening Roots

Customer Experience Matrix

It supplements the social inputs with information from third party data sources, location history, and a clients’ own email, Web site, customer service, mobile apps, surveys, point of sale, and other systems. There are standard integrations with Facebook, Twitter, and Google Adwords advertising campaigns.

article thumbnail

True Influence's LeadPAC Offers Pay-Per-Click Email. Think About It.

Customer Experience Matrix

Summary: LeadPAC lets marketers pay for email responses as easily as they pay for search responses. The system will also send emails to those names without the marketer loading them into a separate system: a little harder to find but still far from unique. It's no accident that LeadPAC resembles AdWords in both function and appearance.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Data Plus MarTech: HubSpot and Demandbase Join the Race

Customer Experience Matrix

The company does know the identity of some individuals and will use these to target email and Web advertising to names you provide. On the other hand, HubSpot also announced integration with LinkedIn for paid ad campaigns and said a Google AdWords integration is in beta, which are definitely move into outbound territory.

article thumbnail

NitroMojo and Marketing Advocate Specialize in Marketing Automation for Channel Partners

Customer Experience Matrix

These products address several interrelated challenges: distributing leads to partners without losing track of performance; distributing partner-customized versions of company-created content; and helping partners run their own marketing campaigns. The system then sends them personalized emails offering contents related to their behaviors.

article thumbnail

Next-Generation Marketing Automation Systems Target Small Business

Customer Experience Matrix

Briefly, a standard B2B marketing automation system can send bulk emails to segmented lists, capture email responses on landing pages and forms, track email and Web site behaviors, score leads based on behaviors and profile attributes, execute multi-step workflows (i.e., continuously updated) as well as static.

article thumbnail

Alsa Marketing Adds Multi-Language Capabilities to Low-Cost Marketing Automation

Customer Experience Matrix

So far as I know, this is unique in the lower end of the market (Alsamarketing starts at $750 per month for up to 10,000 leads and 25,000 emails). Also can capture results of Google Adwords campaigns and has a URL-shortener to track traffic from social media. Alsa also provides prebuilt templates for standard campaign workflows.

article thumbnail

Marketbright's Campaign Flows Work Well for Serena Software

Customer Experience Matrix

Summary: Serena Software is pleased with Marketbright's Visio-style interface for complex campaigns. The real work is in designing the campaigns, not setting them up in the software. Serena didn’t build the complex campaigns for themselves. Todd felt the campaign flows were “as easy as Visio”.