would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. 2) Online lead generation — provides or connects with email delivery, online advertising, search marketing adword tools, landing pages, registration/information capture, and offer testing. But getting back to our category, we are often compared against Eloqua and Manticore. In fact, 88% said Web sites were important in helping them decide what to buy. The technology appears useful at both ends of this spectrum.