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Where Google Moved Your Digital Cheese

Webbiquity

An Amazing Way to Deal with Change in Your Work and in Your Life , a slender allegory by Spencer Johnson about dealing with change, summarized by Wikipedia as a tale featuring: “Four characters: two mice, ‘Sniff’ and ‘Scurry,’ and two littlepeople, miniature humans in essence, ‘Hem’ and ‘Haw.’

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Increase Click Throughs with Compelling Meta Descriptions

ClearVoice

To choose the right keywords, you can use Google AdWords Keyword Planner or a similar keyword research tool that can help you understand which keywords are being searched most often in your industry. Examples of effective meta descriptions. Make strong word choices. Your meta descriptions should be clear, concise, and persuasive.

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10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO

Webbiquity

Which keyword research and other SEO tools are most effective? Ben Goodsell explains how to identify top competitors in search, how to use SEMrush to discover how people are finding competitors in search, and how to use the Google AdWords Keyword Planner tool along with Excel to identify search trends and quantify search volume.

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Is Your SEO Competitive Analysis Misguided?

nDash

All of this information is invaluable to creating an effective marketing strategy. Ignoring the Adwords results, featured snippet, and Wikipedia entry, here’s what we’re left with: Vendors like Cisco, Palo Alto Networks, Imperva, Checkpoint, and Fortinet are your main search competitors for this product-focused keyword.

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Playing the online reputation shell game

Biznology

“Misdirection is a form of deception in which the attention of an audience is focused on one thing in order to distract its attention from another,” according to Wikipedia; and, according to the Wiktionary, redirection is “the automated process of taking a user to a location other than the one selected.”

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Don’t Let Your Social Media Hypothesis Dictate Your Conclusion

Biznology

Image via Wikipedia. While neither marketing nor social media are sciences, one needs to use scientific principles to be most effective when it comes to both branding and prospecting online. It doesn’t take an Einstein to succeed in social media marketing, but to does take a scientist.

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How to Make Your Content Powerful in Eyes of Searchers (and Google)

Content Marketing Institute

If you’re new to trying to rank for the keyword “loose leaf tea,” you can see that it’s possible, but the level of competition is tough, based on Google AdWords. It doesn’t just score your headline; it also tells you what you might be doing wrong – the stuff that robs your headline of its effectiveness.). Link to every source you cite.