KoMarketing Associates

JANUARY 29, 2015

As I reviewed Salesforce 2015 State of Marketing report, I was encouraged to read that even though search engine marketing took a backseat to more “popular” programs such as social media and mobile marketing, it is still considered a highly valuable and effective component of the marketing mix. How Much Am I Spending?

Adwords 120

Adwords Advertising Agencies Organization Work Management 120

KoMarketing Associates

APRIL 13, 2017

As many B2B marketers know, PPC is an effective way to generate leads in both China and the US. However, to run an effective PPC campaign in China, B2B marketers need to have an understanding of cultural differences and the unique features of the Baidu PPC platform. Form Submission. Final Words.

PPC 120

PPC Tactics Sales Qualified Leads Tools 120

Webbiquity

JULY 24, 2012

That makes AdWords a critical component for any company seeking to dominate the first page of search results. Yet I often hear from prospective or new clients that they have used Google AdWords in the past and stopped because it “didn’t work” for their business. Not testing. A keyword with a low CTR and a $10.00

Adwords 100

Adwords Paid Content Cost per Acquisition Cost Per Click 100

Webbiquity

JANUARY 10, 2010

Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns? How can you calculate the potential advertising value of AdWords before making a costly investment?

Adwords 100

Adwords Tips PPC Tactics 100

KoMarketing Associates

NOVEMBER 20, 2018

Advertisers have seen new tools, drastic interface changes, and a complete re-branding of Google’s paid program (RIP AdWords). In this post, let’s look back and reflect on 8 new changes and classic paid search tactics we are thankful for this year. Search Query Reports.

PPC 123

PPC Budget Programs Tactics Tools 123

The Point

JANUARY 24, 2017

Signatures can be an extremely effective (and free!) Google AdWords – place ads on AdWords using the show name (and variations) as keywords. The post 7 Creative Demand Gen Tactics to Drive Trade Show Booth Traffic appeared first on The Point.

Trade Show 100

Trade Show Traffic Demand Creativity 100

NuSpark Consulting

MAY 5, 2013

When you run as many substantial internet marketing and paid search programs as we do, you realize how many new features occur over time, whether it is within Google Adwords, Bing Ad Center, Facebook Ads, or YouTube ads. With the new enhanced Adwords, you can now promote offers within your ads if you are a brick and mortar store.

Adwords 100

Adwords Features Google Mobile Advertising 100

Webbiquity

MARCH 14, 2012

Google AdWords) in conjunction to maximize first-page-of-the-search-results exposure. Understand Google AdWords quality scores? Discover the answers to these questions and many more here in 17 of the best AdWords and SEM guides of the past year. AdWords Guides, Tips & Tactics. How Does the AdWords Auction Work?

Adwords 100

Adwords Paid Content SEM Paid Search Agency 100

Marketing Insider Group

NOVEMBER 28, 2022

RevBoss already had a good digital marketing strategy in place, using their own platform for lead generation as well as Google AdWords. Content marketing has been fully integrated into their larger strategy, helping to elevate the effectiveness of other tactics as well. The Problem: A Need for More Consistent Content.

Lead Scoring 155

Lead Scoring Lead Ranking Keywords Work Management 155

accelerate agency

OCTOBER 26, 2021

Combine these changes with an ever-more competitive world, and the one-size-fits-all SEO approach is no longer effective. To succeed in organic search in 2021, you’ve got to go tactical—by adopting a philosophy that charms Google’s algorithm while delighting human beings. What is tactical SEO? Why use tactical SEO?

Keywords 52

Keywords Tactics SEO Paid Search Agency 52

accelerate agency

OCTOBER 26, 2021

Combine these changes with an ever-more competitive world, and the one-size-fits-all SEO approach is no longer effective. To succeed in organic search in 2021, you’ve got to go tactical—by adopting a philosophy that charms Google’s algorithm while delighting human beings. Tactical SEO is a reaction to the current state of search.

Keywords 52

Keywords Tactics SEO Paid Search Agency 52

accelerate agency

OCTOBER 26, 2021

Combine these changes with an ever-more competitive world, and the one-size-fits-all SEO approach is no longer effective. To succeed in organic search in 2021, you’ve got to go tactical—by adopting a philosophy that charms Google’s algorithm while delighting human beings. Tactical SEO is a reaction to the current state of search.

Keywords 52

Keywords Tactics SEO Paid Search Agency 52

Belkins

FEBRUARY 21, 2021

We’ve prepared effective techniques and methods that will bring you exceptional results. When your database is in perfect order, it will be so much easier to run effective marketing campaigns. Boost Website Traffic With Google AdWords. Eager to make your B2B sales lead generation more efficient and less time-consuming?

Sales Qualified Leads 67

Sales Qualified Leads Enterprise Management Ideal Customer Profiles Marketing Automation Services 67

Content Marketing Institute

JANUARY 8, 2019

In the first illustration, a group of “people” try and fail to communicate effectively, as shown in the confusing, crisscrossing arrows and frustrated facial expressions. The trophy icon reinforces the idea that this guide will help the visitors win at AdWords. But they also tell a story. Use explicit directional cues.

Landing Pages 107

Landing Pages Tactics Conversion Storytelling 107

Webbiquity

JUNE 7, 2018

According to the Email Marketing & Marketing Automation Excellence 2017 report, about 54% of marketers consider email an effective channel. It’s the preferred direct marketing tactic for low cost and high ROI. Check out the image below to see what an effective company page looks like. Content Marketing.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Navigate the Channel

OCTOBER 4, 2023

It is a classic example of an outdated marketing tactic, with pressure and confusion being pushed on a small business owner. It’s important to take full advantage of the many effective tactics that can be measured for results in our current era of digital marketing. Why is tracking activity important in digital marketing?

Planning 65

Planning Cost per Lead Classified Ads Advertising Agencies 65

QuanticMind

OCTOBER 30, 2017

If you work in digital marketing, and search engine marketing in particular, you’ve already heard about the 2x AdWords budget change , which was announced – and simultaneously launched – on October 4, with no ability to opt-out. So what does the 2x AdWords budget change mean for SEM professionals like you?

Adwords 40

Adwords SEM Traffic Opt-out 40

Albacross

AUGUST 28, 2018

To maximize the effectiveness of this strategy, here are a few things to keep in mind: First, make sure you’re asking for a referral during the right time. Now, studies show that LinkedIn is by far the most effective platform for companies who want to connect with B2B buyers. So, why should you choose LinkedIn ads over Google AdWords?

Paid Content 70

Paid Content Ideal Customer Profiles Tactics Adwords 70

Zoominfo

OCTOBER 5, 2021

Storytelling may seem more difficult to pull off in the B2B world, but it’s no less effective. Show Off Your Star Employees – Microsoft One of the largest companies in the world, Microsoft, is also one of the biggest advocates of storytelling as a brand-building tactic. Microsoft highlights employees in its Story Labs platform.

Storytelling 130

Storytelling Examples Brand Identity Branding 130

Brandpoint

JANUARY 23, 2020

Google AdWords – now named Google Ads – is one of the most useful methods out there for getting traffic to your website. He authored Advanced Google AdWords , which is now in its third edition. Frederick Vallaeys spent 10 years working at Google and helped build the then-titled AdWords. Brad Geddes. bgtheory | LinkedIn.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

QuanticMind

FEBRUARY 19, 2020

Investing smartly in effective travel and tourism PPC tactics can help an array of businesses earn their share of digital travel revenue this year and beyond. Most travel and tourism PPC tactics revolve around promoting hotel rooms and travel bookings. However, it’s a particularly important travel and tourism PPC tactic.

PPC 52

PPC Tactics Paid Search Agency Mobile Advertising 52

QuanticMind

MAY 11, 2018

We’ve not only organized the process of developing a PPC strategy into an easy framework, we’ve also created a quick PPC Strategy Checklist to ensure the strategy you do eventually develop is an effective one. Defining what you actually want to achieve with PPC is probably the most important part of building an effective campaign strategy.

PPC 42

PPC Paid Content Top of Funnel Adwords 42

Stevens & Tate

MARCH 3, 2022

Whether it’s TV commercials, direct mail, or even cold calls, traditional marketing can still be effective. You can also optimize your content for SEO or using targeted advertising (such as Google AdWords or Facebook Ads). Digital Marketing Is Cost-Effective. Generate New Leads Over The Long-Term.

Cross-Selling 121

Cross-Selling Paid Search Agency Cold Calling Adwords 121

KoMarketing Associates

MARCH 29, 2018

Pro Tip: To get the most out of Google tools, search marketers should also use Search Console, Trends, and Adwords, which I will explain in greater detail below. Google Adwords Keyword Planner. AdWords Keyword Planner is a tool that every B2B search marketer should use as part of the initial keyword research process and ongoing work.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

QuanticMind

JANUARY 2, 2018

Go beyond researching keywords for travel and tourism with specific tactics to capture more foot traffic, box out your competitors and successfully target more travelers in the new year. Facebook Radius Targeting – Facebook actually offers a similar minimum radius for targeting to AdWords: one mile (1.6

PPC 40

PPC Paid Search Agency Tactics Adwords 40

The Marketing Blender

FEBRUARY 27, 2024

In this discussion, we’ll delve into effective strategies that can transform the B2B manufacturing marketing landscape and ensure a steady flow of high-quality leads. Pivoting to digital marketing strategies provides a precision-focused and cost-effective alternative that can enhance global outreach and optimize resource allocation.

Trade Show 52

Trade Show B2B Marketing Peer-to-peer Marketing Strategy 52

ANNUITAS

MARCH 8, 2023

Building a repeatable, scalable, and effective Perpetual Growth Engine is hard work. You know what I mean: the haphazard, ‘more-is-more’ demand marketing tactics that try to help re-stuff the top of the funnel. Or worse – we SPEND WAY TOO MUCH on AdWords driving to free trials – and then cross our fingers. percent of the time.

Lead Ranking 130

Lead Ranking Top of Funnel Demand Marketing Qualified Leads 130

QuanticMind

NOVEMBER 7, 2018

That means brands will need to hone and refine their Amazon ad tactics to stay relevant and competitive. Most companies who sign up to market products on Amazon soon discover that they don’t know how to create ads, write copy or bid effectively. Build Business and Profits for Real: Your New Amazon Ad Tactics Marketing Plan.

Amazon 40

Amazon Tactics Paid Search Agency Ads 40

The Point

OCTOBER 25, 2017

Cue the advent of search marketing and Google AdWords.). Account-Based Marketing (ABM) , Predictive Analytics) that now allow us to 1) find prospective customers with a higher propensity to buy, and 2) target those prospects, at scale, in a tightly orchestrated fashion, it would be a mistake to rely exclusively on outbound tactics.

Account Based Marketing 127

Account Based Marketing Demand Generation Agencies ABM Paid Social Agency 127

QuanticMind

AUGUST 31, 2018

You simply need your SEM strategies to be more effective than your competitors. Something like, “Well, if I could read minds and know exactly what moves my competitors were going to make next, it would be ‘simple’ to be more effective than my competitors. I know what you’re thinking right about now. Do I have your attention now?

SEM 40

SEM Paid Content Tactics Cost Per Click 40

Brandwatch Marketing

OCTOBER 25, 2023

Tactics for measuring brand awareness 1. Look at search volume data Use Google Adwords Keyword Planner and Google Trends to check the volume of searches for your brand name, and to track it over time to see if search volumes are increasing. However, brand awareness has always been one of the hardest things to measure.

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

KoMarketing Associates

DECEMBER 13, 2016

Search engine advertising is an effective way to boost website traffic and generate leads – and, when done correctly, many have found it is the most effective way. In China, Baidu search engine has Baidu Phoenix Nest Promotion, a paid advertising platform similar to Google Adwords. This is as true in the U.S. as it is in China.

Search Marketing 120

Search Marketing Advertisements Advertising Adwords 120

KoMarketing Associates

DECEMBER 13, 2016

Search engine advertising is an effective way to boost website traffic and generate leads – and, when done correctly, many have found it is the most effective way. In China, Baidu search engine has Baidu Phoenix Nest Promotion, a paid advertising platform similar to Google Adwords. This is as true in the U.S. as it is in China.

Search Marketing 0

Search Marketing Advertisements Advertising Adwords 0

Webbiquity

FEBRUARY 24, 2015

SEO practices which may be very effective one day are useless the next, and then actually invite penalties, before being once again ignored. Which tactics are most likely to stand the test of time–and which should be avoided? Then you need to internally link effectively”) among other topics. SEO is social media.

Tactics 100

Tactics SEO Lead Scoring Lead Ranking 100

Anyword

OCTOBER 4, 2021

While everyone else is using the same strategies, here are a few effective tactics for attracting new clients and being at the top of the agency game. Google AdWords. Google AdWords is one of the most successful tactics to get new clients in your location. Let’s get started! Start with blogs. LinkedIn Ads.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Ad Agencies Adwords 98

Webbiquity

SEPTEMBER 5, 2017

That’s why the best digital marketers supplement SEO tactics with targeted PPC to yield top results. These can be costly, but potentially quite effective. Branded campaigns can be an effective strategy to protect your brand when competitors are bidding, but be careful of unnecessary clicks and high spend.

PPC 270

PPC SEO Paid Search Agency Click Rate 270

Webbiquity

MARCH 1, 2016

On the paid side, more than one million businesses use Google AdWords , and Google’s content network reaches 80% of all U.S. Of course, search, like all other digital marketing tactics, continues to evolve. Internet users. Image credit: MarketingProfs. Blogging has gone from eccentric to essential. Speed thrills. Stratabeat ).

SEM 100

SEM Paid Content Stats Paid Search Agency 100