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How Your Web Page Speed Effects Your SEO and Adwords Performance

Stevens & Tate

Adjusting Mobile SEO Strategy for Google’s Speed Update. How Will Google’s Speed Update Impact Your AdWords Account? The AdWords documentation recommends five ways to affect positive change regarding a site’s landing page experience: Include relevant, compelling content. Make navigation simple and effective.

Adwords 108
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Inside Adwords: Exploring The Differences Between Smart Display Campaigns & Custom Intent Campaigns

Stevens & Tate

Not only are PPC ads a great way to bring in more traffic, they are incredibly cost-effective and are particularly useful for trying out new keywords or copy. It’s why Google AdWords continues to be popular with advertisers. Inside AdWords’ Smart Display Ads Smart display ads are ads that are automated by Google.

Adwords 85
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Balancing SEO and PPC to Maximize Search Results

Webbiquity

Great SEO can get sites to the top of organic search rankings, provide valuable traffic from long-tail or high-traffic keywords and play a crucial role in driving growth to your company. That’s why the best digital marketers supplement SEO tactics with targeted PPC to yield top results. SEO and PPC Work Best Together — Here’s Why.

PPC 270
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8 B2B SEO Tools to Improve Rankings & Dominate Search Results

KoMarketing Associates

When determining the best approaches to drive organic visibility, there are several SEO tools that should be used to help make more informed decisions and guide B2B marketing strategies. This tool allows SEOs to research a site’s backlink profile and dig into competitive backlink data.

SEO 174
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Content Value Is Going to Change the Way Marketers Think About SEO & ROI

Contently

But only a small number of our customers had invested in tracking the SEO value of their content. We’re able to do this by using the unique cost-per-click (CPC) values that Google assigns to keywords within its Adwords program. Content is by far the most cost-effective way to reach people on search and feed your marketing funnel.

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Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask

KoMarketing Associates

As I reviewed Salesforce 2015 State of Marketing report, I was encouraged to read that even though search engine marketing took a backseat to more “popular” programs such as social media and mobile marketing, it is still considered a highly valuable and effective component of the marketing mix. How Much Am I Spending?

Adwords 120
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10 secrets to research the best SEO keywords

Biznology

SEO is a puzzle to some. Researching the best SEO keywords is an essential part of your online strategy, that is, if you want to be seen. As a content marketer, you easily find that search engine optimization (SEO) can kill your online sales and prospects if not executed properly. Confirm with Adwords First.

Keywords 133