Adwords and SEM - B2B Marketing Zone

Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask

KoMarketing Associates

JANUARY 29, 2015

As I reviewed Salesforce 2015 State of Marketing report, I was encouraged to read that even though search engine marketing took a backseat to more “popular” programs such as social media and mobile marketing, it is still considered a highly valuable and effective component of the marketing mix. How Much Am I Spending?

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8 Key Google Changes B2B Marketers Need To Know In The New Year

KoMarketing Associates

JANUARY 5, 2016

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. In late November Google released the entire Search Quality Rater’s Guidelines , following an analysis of a leaked copy by The SEM Post.

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B2B Marketing Zone

KoMarketing Associates

Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask

8 Key Google Changes B2B Marketers Need To Know In The New Year

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