The Effective Marketer

JUNE 13, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Free Stuff That Sells. Effective marketing is about generating sales. If you ask for an e-mail address and one person signs up, give the same thing away totally free and 100 people will sign up.

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

Sprout Social

APRIL 19, 2017

The direct link between social media and a new customer might not always be as direct as a Google Adwords or media buying campaign. Just as social media can be used to amplify your brand message, it can have the same effect on the negative experiences customers have with your company.

Social Media 104

Social Media Paid Content Lead Ranking Lead Scoring 104

Albacross

AUGUST 28, 2018

To maximize the effectiveness of this strategy, here are a few things to keep in mind: First, make sure you’re asking for a referral during the right time. Now, studies show that LinkedIn is by far the most effective platform for companies who want to connect with B2B buyers. Now, there’s an art to this. Image source. Probably not.

Paid Content 70

Paid Content Ideal Customer Profiles Tactics Adwords 70

WebMarketCentral

AUGUST 31, 2009

He then details several disturbing examples of semantic advertising gone awry (such as ad for Olive Garden showing up "next to an article about 250 people getting sick after eating at an Olive Garden restaurant in Indiana), along with recommendations on how to use this strategy to create more effective ads and placements.

Paid Content 20

Paid Content Paid Search Agency Best Practices Advertising Agencies 20

Albacross

AUGUST 28, 2018

To maximize the effectiveness of this strategy, here are a few things to keep in mind: First, make sure you’re asking for a referral during the right time. Now, studies show that LinkedIn is by far the most effective platform for companies who want to connect with B2B buyers. Now, there’s an art to this. Image source. Probably not.

Paid Content 40

Paid Content Ideal Customer Profiles Tactics Adwords 40

Albacross

NOVEMBER 13, 2018

In this article, we walk you through: The effectiveness of cold emails. There are plenty of sales reps who write off cold emails from the get-go, but like we mentioned, cold emails CAN be highly effective if done properly. That’s a 10x increase in their response rate – just by switching up the contents of their sales email!

Lead Scoring 67

Lead Scoring Lead Ranking Advertising Agencies Top of Funnel 67

Online Marketing Institute

JULY 31, 2009

2) Online lead generation — provides or connects with email delivery, online advertising, search marketing adword tools, landing pages, registration/information capture, and offer testing. Starting to see providers team up with data aggregators (Jigsaw’s name comes up here) to provide new sources of business contacts. Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

PureB2B

NOVEMBER 29, 2016

These tools are typically used for different reasons, mostly to gather customer intelligence across various channels, effectively manage cross-channel campaigns, obtain better email marketing results, and implement impactful lead nurturing campaigns. Types of Marketing Automation Tools and Systems. Marketing Analytics.

Marketing Automation Services 68

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 68

PureB2B

NOVEMBER 29, 2016

These tools are typically used for different reasons, mostly to gather customer intelligence across various channels, effectively manage cross-channel campaigns, obtain better email marketing results, and implement impactful lead nurturing campaigns. Types of Marketing Automation Tools and Systems. Marketing Analytics.

Marketing Automation Services 62

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 62

OutboundView

SEPTEMBER 20, 2018

As you are building a predictable pipeline strategy, you should be running hundreds of different tests to see which ideas are the most effective. Personalization at scale increases your response rate. Here are some tips to help you be more effective in your outreach: Email. You need one place to keep track of everything.

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34

KEO Marketing

JANUARY 27, 2015

This mobile dominance will force marketers to continually evaluate and refine their approach as they identify the best practices and most effective tactics for an audience that is on the go and viewing content on screens a few inches wide. This is much more effective than just trying to pack your text with lots of keywords.

Paid Content 48

Paid Content Inbound Marketing B2B Marketing Work Management 48

Hubspot

JULY 26, 2011

Google AdWords determines cost-per-click in part based on the quality of your landing page. Not only does this make acquiring leads less expensive, it also improves the effectiveness of your pages: customers who click on your ad will be get information relating directly to what they clicked on. It’s as simple as that.

Landing Pages 28

Landing Pages A/B testing Conversion Cost Per Click 28

Albacross

MAY 22, 2019

Special effects (rounded corners, gradients, drop shadows, etc). But if you send your lead a pared-down email without any fancy templates, and you use the right (read: conversational) tone, you can achieve that effect and benefit from it! You’re absolutely right… but that’s what makes it so effective. Color of the button.

Lead Generation 91

Lead Generation Paid Content Lead Ranking Lead Scoring 91