KoMarketing Associates

MAY 3, 2018

Google Analytics has over 100 different reports available out-of-the-box. Some reports require additional configuration, such as Events, Ecommerce, or Goals, but a majority of the reports will begin showing collected data on your site visitors and marketing behaviors immediately. Follow along! Technology >> Network.

Marketing Analytics Tools 244

Marketing Analytics Tools Marketing Report Analytics B2B Marketing 244

Webbiquity

JANUARY 10, 2010

Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns? How can you calculate the potential advertising value of AdWords before making a costly investment?

Adwords 100

Adwords Tips PPC Tactics 100

QuanticMind

JULY 12, 2019

Here’s how to consider this in your Google Adwords audit, and make the right changes to optimize. To access these reports: Click the Campaigns, Ad groups, or Keywords page Select a specific campaign, ad group or keyword Click on Auction Insights. Evaluate Ad Rank and Impression Share. Improve keyword targeting.

Adwords 40

Adwords PPC Cost per Acquisition Google 40

LeadSquared

JUNE 30, 2013

Imagine how effective it would have been, if you could just add four extra links to different pages of your website below your ads (in addition to the main landing page) and enable your visitor to directly visit those pages, with no extra CPC. Well this is possible if you enable Google Adwords Sitelinks Extensions in your ad campaigns.

Adwords 52

Adwords Google CPC Cost Per Click 52

NuSpark Consulting

APRIL 29, 2012

For those who manage multiple paid search campaigns for lead generation (like yours truly) with Google Adwords, or have others do it, I started testing a new feature that was rolled out this week, called Labels. Complementary keywords for the Outcomes label: Performance, Effectiveness, Productivity.

Work Management 100

Work Management Adwords Paid Search Agency Classified Ads 100

Brandpoint

JANUARY 23, 2020

Google AdWords – now named Google Ads – is one of the most useful methods out there for getting traffic to your website. He authored Advanced Google AdWords , which is now in its third edition. Frederick Vallaeys spent 10 years working at Google and helped build the then-titled AdWords. Brad Geddes. bgtheory | LinkedIn.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

KoMarketing Associates

DECEMBER 13, 2016

Search engine advertising is an effective way to boost website traffic and generate leads – and, when done correctly, many have found it is the most effective way. In China, Baidu search engine has Baidu Phoenix Nest Promotion, a paid advertising platform similar to Google Adwords. This is as true in the U.S. as it is in China.

Search Marketing 120

Search Marketing Advertisements Advertising Adwords 120

The Lead Agency

FEBRUARY 15, 2023

One of the easiest and most effective ways to do this is by adding negative keywords to your campaigns. Google Ads’ search terms report Google Ads’ search terms report is great for reviewing the keywords that people are using to find your ad and add any irrelevant terms as negative keywords.

Paid Search Agency 62

Paid Search Agency Keywords Google Ads 62

KoMarketing Associates

MARCH 29, 2018

Turn data into valuable reports and dashboards to prove SEO value. Beyond analyzing organic traffic trends, Google Analytics will also help build out actual performance reports to prove the value a B2B SEO program. Google Adwords Keyword Planner. Track competitors’ rankings against your keyword list. Google Analytics.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

KoMarketing Associates

DECEMBER 13, 2016

Search engine advertising is an effective way to boost website traffic and generate leads – and, when done correctly, many have found it is the most effective way. In China, Baidu search engine has Baidu Phoenix Nest Promotion, a paid advertising platform similar to Google Adwords. This is as true in the U.S. as it is in China.

Search Marketing 0

Search Marketing Advertisements Advertising Adwords 0

Webbiquity

JUNE 7, 2018

In fact, according to the 2017 State of Inbound report , lead generation is the biggest challenge for 63% of marketers. Image Source: The 2017 State of Inbound Report. According to the Email Marketing & Marketing Automation Excellence 2017 report, about 54% of marketers consider email an effective channel.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

SmartBug Media

JUNE 22, 2020

Marketo’s advanced reporting tools allow you to set up either first-touch or multi-touch attribution to understand the success of your touchpoints. You can pull your paid advertising data into Marketo’s reporting to track how well your paid digital ads perform. Set Up Marketo’s Advanced Reporting.

Marketo 105

Marketo Multi-Touch Attribution Advertisements Advertising 105

Zoominfo

OCTOBER 5, 2021

Storytelling may seem more difficult to pull off in the B2B world, but it’s no less effective. Google created a video series called “AdWords Stories” that highlights small businesses that use the platform, conveying the life-changing impact it can have.

Storytelling 130

Storytelling Examples Brand Identity Branding 130

KoMarketing Associates

MARCH 3, 2015

Fortunately, Google has made this a bit easier AdWords professionals in setting up a dedicated page which highlights changes and enhancements by month, with references to help center articles and the announcements themselves. There are several facets of a Google AdWords program in particular that need to be reviewed and assessed.

PPC 120

PPC Optimization B2B Marketing Advertising Agencies 120

LeadSquared

SEPTEMBER 16, 2015

In our last webinar, we discussed how to optimize your Google Adwords campaign for lead gen success. The session was followed by an interesting discussion on benefits and best practices for marketers using Google Adwords to generate leads. Can we run Adwords campaigns for Adsense approved website? Question 1. Question 3.

Adwords 52

Adwords Lead Gen FAQ Webinar Metrics 52

KoMarketing Associates

MARCH 1, 2018

Display advertisements can be extremely effective at generating awareness, informing customers and potential customers of key changes and value propositions, and creating a huge digital footprint across many different websites that cover a vast array of topics and categories. Google Display Network Opportunities. Final Thoughts.

Display 184

Display Advertisements Advertising Adsense 184

KoMarketing Associates

DECEMBER 21, 2017

In a reflection of our growth as digital marketers and as a team, I’m happy to report that this year’s list features more contributors and articles than any previous year! In June, BuzzSumo released a study where they looked at 100 million headlines to determine which are the most effective. Let’s get to it.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

Meerkat Marketing

NOVEMBER 17, 2020

The issue with a lot of marketers, whether in-house or external contractors, is that they focus their reporting metrics on leads that they have generated – i.e. we did a, b, and c marketing activities this month and generated 100 new leads in our pipeline. . Leads on their own should not count as an important metric in your reporting.

Marketing Qualified Leads 52

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 52

Go Beyond SEO

AUGUST 16, 2018

There are many ways to control spend in AdWords, but doing it by limiting budget is just about the worst way to do so. No matter how good your ads are, how you structure your Adwords campaigns or how many optimization tools you utilize through the Adwords platform, if your landing page isn’t great, your campaign can’t be.

PPC 92

PPC Lead Ranking Adwords Advertising Agencies 92

KoMarketing Associates

MARCH 22, 2018

DSAs have numerous time-saving applications that make them quick to implement effectively. Both Google AdWords and Bing Ads do the following: Match the content on your landing page to relevant search queries. Source: [link]. How are DSA campaigns different than traditional search campaigns? Page Feed (specific to Google).

Paid Search Agency 207

Paid Search Agency Advertisements Advertising Ads 207

Go Beyond SEO

AUGUST 16, 2018

There are many ways to control spend in AdWords, but doing it by limiting budget is just about the worst way to do so. No matter how good your ads are, how you structure your Adwords campaigns or how many optimization tools you utilize through the Adwords platform, if your landing page isn’t great, your campaign can’t be.

PPC 68

PPC Lead Ranking Adwords Advertising Agencies 68

Envy

AUGUST 19, 2021

We’ve gone ahead and updated our Cyber Security PPC Benchmarks report so that you can see the facts and figures for yourself. Note: The first edition of this benchmarks report was written in 2019, so data here is provided in comparison to that report. But don’t take our word for it. The numbers speak for themselves. Google Ads.

PPC 115

PPC Advertising Benchmark Cost per Lead Paid Search Agency 115

KoMarketing Associates

APRIL 16, 2015

Google AdWords Features History. The recent launch of Google’s AdWords Features History timeline was what prompted me to write this piece in general. With AdWords becoming such a significant part of many of our clients’ online marketing initiatives, keeping up to date on changes and enhancements is critical.

Resources 120

Resources B2B Marketing Google Marketing Analytics Tools 120

Go Beyond SEO

AUGUST 16, 2018

There are many ways to control spend in AdWords, but doing it by limiting budget is just about the worst way to do so. No matter how good your ads are, how you structure your Adwords campaigns or how many optimization tools you utilize through the Adwords platform, if your landing page isn’t great, your campaign can’t be.

PPC 60

PPC Lead Ranking Adwords Advertising Agencies 60

Schubert B2B

FEBRUARY 18, 2022

On Christmas Day in 2013, Google reported for the first time that searches from mobile exceeded that of desktop. Are you monitoring and acting on metric reports from tools like Google Analytics? Look at some of the keywords they are using and if those words are effective in driving traffic and improving search engine stature.

Google 127

Google Lead Scoring Lead Ranking Marketing Analytics Tools 127

Contently

DECEMBER 3, 2020

An important element of the coverage we want to provide is original reporting, an endeavor which requires significant time, effort and resources by the publisher,” he wrote. We’re able to do this by using the unique cost-per-click (CPC) values that Google assigns to keywords within its Adwords program.

Lead Ranking 188

Lead Ranking Multi-Touch Attribution Lead Scoring ROI 188

Hubspot

JUNE 5, 2019

Like Google, your ad's copy can have up to 80 characters and Bing even has support tools that can help your team build a cost-effective keyword list, so you never waste money on ads that aren't being displayed. This gives your team more flexibility and optimizes the effectiveness of your PPC campaign. Bing PPC vs. Google Ads.

PPC 77

PPC Paid Content Cost Per Click Paid Search Agency 77

accelerate agency

MAY 24, 2023

Some essential Google Analytics reports for SEO 20 tips to improve your SEO campaigns using Google Analytics 7 SEO tracking metrics that matter FAQs What is Google Analytics? Google Analytics is a clever tool that allows website owners to track, analyze, and report data about their site. SEO analytics is a laser pointer.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

KoMarketing Associates

NOVEMBER 20, 2018

Advertisers have seen new tools, drastic interface changes, and a complete re-branding of Google’s paid program (RIP AdWords). Search Query Reports. Search Query Reports (SQR) are a classic Google Ads feature that is endlessly important to making sure keywords are running as effectively as possible. Final Thoughts.

PPC 123

PPC Budget Programs Tactics Tools 123

Oktopost

AUGUST 3, 2021

A good marketing dashboard should allow you to view your reports on a daily, weekly, and monthly basis to get an overall picture of your marketing campaign. Google Adwords campaign dashboards. Oktopost includes pre-made dashboards and exportable reports that streamlines cross-team data analysis. Marketing performance dashboards.

Work Management 62

Work Management Marketing Management Marketing AI Marketing Automation Services 62

Martech

MARCH 15, 2022

For example, you could use YouTube ads to test their effectiveness and use the results to help you decide which ads to air on TV. Targeting options : The targeting ability of DSPs is more advanced than AdWords due to real-time bidding. AdWords functions on a CPC model. Pricing : The pricing mechanism is different.

Advertising Agencies 112

Advertising Agencies Paid Search Agency Cost Per Click Ad Exchange 112

KoMarketing Associates

DECEMBER 9, 2013

Thankfully, as B2B marketers, we’re able to tap into the wants and needs of B2B consumers via online surveys, research reports, etc. These reports and surveys can often spark new ideas, or provide statistical support to reinforce the existence of current strategies. View the full report. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Convince & Convert

APRIL 9, 2014

Here’s why: Google+ and Google Adwords In the past, Google Adwords was about CTR, but now Google+ and Adwords collide with +Post Ads. Through social connecting with Adwords, you can bet that every business with million dollar spends on Adwords will be testing what works for them.

Paid Content 167

Paid Content Google Adwords Peer-to-peer 167

Only B2B

APRIL 1, 2020

In any case, on the off chance that you don’t have an email list, none of this has any effect. The Most Effective Method to Build Email Marketing Lists From Nothing. On the off chance that you can find where your audience hangs out socially, you will almost certainly get their email tends to all the more effectively.

Email Marketing 150

Email Marketing Ad Building Privacy Policies Multi-Channel 150

KoMarketing Associates

APRIL 27, 2017

AdWords Customer Match. These options allow you to add additional tactics and segmentation to your marketing initiatives in AdWords. Priority access to new content, white papers, or industry reports. Expand your reach to potential users that share interests with your core list through use of similar audiences.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

KoMarketing Associates

FEBRUARY 3, 2014

Because many B2B marketers fail to realize that Google Shopping is now integrated with AdWords, putting this area of prime real estate in search results in optimal paid advertising position. Shopping Campaigns also offer more in-depth reporting tabs and options. Screenshot taken 1/27/2014. Shopping Campaigns. Screenshot via Google.

Marketing Management 120

Marketing Management Vendors Google Adwords 120

NuSpark Consulting

JULY 30, 2011

The Google Adwords pay-per-click platform has a number of fairly new features that can contribute to lead generation and increased conversions. If you’re promoting a service or offer, and your ad is written effectively enough that it provides a strong reason to call, a phone number in your ad may be ideal to capture call conversions.

Adwords 100

Adwords Lead Generation Lead Scoring Lead Ranking 100