PLA Query Segmentation – How to Drive Stronger Google Shopping Performance with PLA Query Segmentation
QuanticMind
NOVEMBER 27, 2017
Product Listing Ads (PLAs) for Google Shopping are powerful, but don’t let you target clicks by individual keywords, like AdWords. PLA query segmentation is an important workaround for targeting shoppers with buying intent. For example, a general search like “Women’s hiking boots” generally implies low purchase intent.
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