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PLA Query Segmentation – How to Drive Stronger Google Shopping Performance with PLA Query Segmentation

QuanticMind

Product Listing Ads (PLAs) for Google Shopping are powerful, but don’t let you target clicks by individual keywords, like AdWords. PLA query segmentation is an important workaround for targeting shoppers with buying intent. For example, a general search like “Women’s hiking boots” generally implies low purchase intent.

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An Overview of Google Analytics Goals & Conversion Metrics

NuSpark Consulting

Where analytics and Google Adwords intersect is when monitoring “conversions” in the Adwords platform because you have an option of importing certain goals from analytics into Adwords, so you need to make sure you import only certain goals (conversion goals) to the Adwords platform. . What is a Conversion. Measurement.

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How to Avoid Underspending and Overspending Your SEM Budget

QuanticMind

Poor Adwords budget management can lead to missed performance targets. Problems that Cause Adwords Overspending and Underspending. Here’s how to address some of the biggest problems that cause Adwords overspending or underspending: Setting Your Budget Too Low. Numerous factors can contribute to poor SEM budget spend.

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How to Use Long Tail Keywords to Boost PPC Search Traffic

QuanticMind

But it’s also possible to attract more traffic and optimize your ad spend by targeting long tail keywords in Adwords. Here’s everything you need to know about using long tail keywords effectively to improve PPC performance. A long tail keyword could be “marketing automation for Adwords PPC.”. What are Long Tail Keywords?

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Travel and Tourism PPC Tactics | The Ultimate Guide

QuanticMind

Investing smartly in effective travel and tourism PPC tactics can help an array of businesses earn their share of digital travel revenue this year and beyond. Target High Purchase Intent Keywords. They’re not necessarily ready to purchase a ticket, tour, or hotel room. Adjust for Seasonality Patterns.

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SEO vs PPC: How to Prioritize Your SEM Strategies

QuanticMind

It takes a lot of time and effort to build up an effective presence in organic search results, but once you do, it’s going to keep on delivering results. Google AdWords provides you with all the information you need to better optimize your ads through your Quality Score. Long-term benefits. Easy to optimize. Promo code. Call, contact.

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SEO vs PPC: How to Prioritize Your SEM Strategies in 2018

QuanticMind

It takes a lot of time and effort to build up an effective presence in organic search results, but once you do, it’s going to keep on delivering results. Google AdWords provides you with all the information you need to better optimize your ads through your Quality Score. Long-term benefits. Easy to optimize. Promo code. Call, contact.

SEM 40