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PPC Management Software for Law Firms

DAGMAR Marketing

Most law firms are in very competitive markets, and pay-per-click (PPC) advertising can be an effective way to ensure your firm is more easily seen online. But, PPC management can be a daunting task if you’re new to PPC. PPC for Law Firms – the Basics. How Law Firms Can Benefit from PPC Management Software.

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6 Free Cross-Training Ideas for B2B Digital Marketers

KoMarketing Associates

Here are six digital marketing cross-training ideas we’re looking to adopt in the new year, designed to create opportunities for team members to learn new skills, while also remaining cost effective and free in many cases. Many will offer sample certifications and freely accessible coursework to get marketers started as well.

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SMX Advanced Day 1 – Google + Bing Keynotes, Conversion Optimization, Audience Targeting and Social + PPC

QuanticMind

Day 1 of #SMX Advanced includes keynote addresses from Google and Bing, conversion optimization best practices, audience targeting tips and social + PPC discussion. pictured: @jdischler , @GinnyMarvin ). SMX Advanced 2017, Day 1. Here’s our list of the quick hits: Day 1 Keynote – Welcome & SEM Keynote Conversation: Google & SEM.

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Google’s New AdWords Quality Score Reporting: Where Did All My 10s Go?

Hubspot

Recently, Google announced a change in the way Quality Score would be reported within AdWords. As reported on the Inside AdWords blog : "Please note that this is only a change to how a keyword’s 1-10 Quality Score is reported. Will the New Quality Scores Affect Your AdWords Performance? So what does this really mean?

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How to Launch a Google AdWords Campaign the RIGHT Way

Hubspot

So you’ve decided to try out a pay-per-click (PPC) campaign for your business. But let’s be honest here – Google AdWords can be a little intimidating when you’re just starting out. Once you've compiled your keyword list, you’re ready to create your AdWords account. How to Structure Your Account.

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B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation

NuSpark Consulting

Cisco is a leader in video marketing for their products; below is a sample content plan for their videos. . Focus on educational value; but adding some humor or uniqueness can be effective. Take advantage of YouTube overlay messaging if you do Adwords. The traffic driver sources (social, email, display, PPC, etc.)

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10 PPC Best Practices to Get the Most out of Your Marketing Budget

Optinmonster

What is the future of PPC? In this article, we share 10 PPC best practices to keep you ahead of the changes and get the most out of your marketing budget. Before we get into the PPC best practices, let’s take a look at some of the most commonly asked questions about PPC. What Is PPC (Pay-Per-Click)?