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The best of micro-influencer marketing and long tail blogger outreach articles

Biznology

” How the long tail AdWords approach works for blogger outreach. “When I pitch my influencer marketing services these days on behalf of my digital agency Gerris, I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads.”

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Does mobile search work for your business?

Biznology

To ensure that you’re crediting mobile search effectively, you must take the following steps: Make sure you’ve got a mobile-friendly site. Both Google Adwords and Bing Ads offer effective tools for tracking call activity from your ads and from your website. Track click-to-call conversions. appeared first on Biznology.

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Is Paid Search Part of Marketing?

Biznology

For instance, “Could our advertising be more effective?” Imagine how much more effective your thoughtful, creative, passionate, artistic ads can be when positioned alongside crappy, automated, generic listings. ” Get some information to understand that question. Interested in learning more?

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10 case studies show how web analytics prove ROI

Biznology

HARVARD UNIVERSITY : To expand the digital reach of two established schools, Harvard Summer School and Harvard Extension School, Harvard ran a 12-month SEO and PPC campaign. A framework involving reach, engagement, influence, sentiment, and effect is developed. With insights from web analytics, BuildDirect increases sales by 50%.