KoMarketing Associates

JULY 6, 2016

So, by now, several of you have been given access to Google AdWords expanded text ads beta , which offers some really exciting and sweeping changes to the length and parameters of ad creative. You’ll continue to see budget from positions 4 and beyond drop so remember to periodically reallocate and readjust as needed.

Adwords 121

Adwords Ads CTR Mobile Advertising 121

KoMarketing Associates

JANUARY 29, 2015

As I reviewed Salesforce 2015 State of Marketing report, I was encouraged to read that even though search engine marketing took a backseat to more “popular” programs such as social media and mobile marketing, it is still considered a highly valuable and effective component of the marketing mix. How Much Am I Spending? At what cost?

Adwords 120

Adwords Advertising Agencies Organization Work Management 120

LeadSquared

MARCH 30, 2017

The monthly search for the term “Google AdWords” is 1.5 More and more businesses are spending their advertising money on Google Adwords. Here are a few stats to show how effective it can be. So, let’s understand how can you get started with Adwords to start competing with others right from day 1.

Adwords 52

Adwords PPC ROI Google 52

NuSpark Consulting

MAY 5, 2013

When you run as many substantial internet marketing and paid search programs as we do, you realize how many new features occur over time, whether it is within Google Adwords, Bing Ad Center, Facebook Ads, or YouTube ads. You’ve seen those Site links at the bottom of Google ads that appear within the top 3 positions?

Adwords 100

Adwords Features Google Mobile Advertising 100

Navigate the Channel

NOVEMBER 6, 2023

Because it’s a relatively slow process, traditional branding is often overlooked in favor of the instant-gratification of PPC campaigns, Facebook ads, and AdWords. Establishing a brand can sometimes be accomplished in just months…but in many cases, an effective brand can take years to develop.

Brand Identity 123

Brand Identity Branding Tips ROAS 123

KoMarketing Associates

APRIL 7, 2014

There are a number of ways B2B companies can make their advertisements more effective. Sitelinks, for example, is a tool that can help advertisers gain additional presence on the main page (see example below) when they are in one of the top advertising positions. However, up to 20 can be included.

Paid Search Agency 120

Paid Search Agency Advertisements Advertising Effectiveness 120

LeadSquared

NOVEMBER 23, 2016

A few months ago, we conducted a webinar on Google Adwords. Among all the questions about keyword match types, conversion rates and campaign structure, there was one question that kept appearing – how to increase CTR in Google Adwords? These tips would help you increase your Adwords CTR too.

CTR 52

CTR Adwords Google Click Rate 52

Webbiquity

JANUARY 10, 2010

Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns? How can you calculate the potential advertising value of AdWords before making a costly investment?

Adwords 100

Adwords Tips PPC Tactics 100

QuanticMind

JULY 12, 2019

Here’s how to consider this in your Google Adwords audit, and make the right changes to optimize. The Auction Insights report includes valuable data such as: Impression Share Average Position Overlap Rate Position Above Rate Top of Page Rate. Evaluate Ad Rank and Impression Share. Improve keyword targeting.

Adwords 40

Adwords PPC Cost per Acquisition Google 40

InsightSquared

SEPTEMBER 20, 2018

When a step in the manufacturing process is not going well in Japan, they say “go to the gemba” which translates to “going to the workplace” in order to observe the worker in that position. This direct insight leads to effective coaching and drives the continual refinement of the process as a whole.

Marketing Analytics Tools 184

Marketing Analytics Tools Top of Funnel Marketing Attribution Lead Ranking 184

QuanticMind

MAY 23, 2018

The AdWords experience has changed a lot over the years, but one feature remains important for PPC advertising success: Quality Score. AdWords Quality Score is an aggregate metric Google uses to determine the relevance of your ads to the search queries they’re optimized for. Breaking Down Quality Score for Adwords.

Adwords 40

Adwords Lead Scoring Lead Ranking Optimization 40

QuanticMind

MAY 11, 2018

We’ve not only organized the process of developing a PPC strategy into an easy framework, we’ve also created a quick PPC Strategy Checklist to ensure the strategy you do eventually develop is an effective one. Defining what you actually want to achieve with PPC is probably the most important part of building an effective campaign strategy.

PPC 42

PPC Paid Content Top of Funnel Adwords 42

The Marketing Blender

FEBRUARY 27, 2024

In this discussion, we’ll delve into effective strategies that can transform the B2B manufacturing marketing landscape and ensure a steady flow of high-quality leads. Pivoting to digital marketing strategies provides a precision-focused and cost-effective alternative that can enhance global outreach and optimize resource allocation.

Trade Show 52

Trade Show B2B Marketing Peer-to-peer Marketing Strategy 52

LeadSquared

AUGUST 7, 2013

On 18th July, we conducted a webinar- ‘ Lead Generation with Google Adwords and Manage them with LeadSquared’ which discussed essential tips, to help marketers begin with leads generation through Google Adwords. What would be an ideal Budget / Bid to get the maximum outcome of your Adwords Campaign? Webinar FAQs.

Adwords 52

Adwords FAQ Lead Generation Webinar Metrics 52

KoMarketing Associates

DECEMBER 13, 2016

Search engine advertising is an effective way to boost website traffic and generate leads – and, when done correctly, many have found it is the most effective way. In China, Baidu search engine has Baidu Phoenix Nest Promotion, a paid advertising platform similar to Google Adwords. Region Radius Positioning. Scheduling.

Search Marketing 120

Search Marketing Advertisements Advertising Adwords 120

KoMarketing Associates

DECEMBER 13, 2016

Search engine advertising is an effective way to boost website traffic and generate leads – and, when done correctly, many have found it is the most effective way. In China, Baidu search engine has Baidu Phoenix Nest Promotion, a paid advertising platform similar to Google Adwords. Region Radius Positioning. Scheduling.

Search Marketing 0

Search Marketing Advertisements Advertising Adwords 0

LeadSquared

APRIL 5, 2013

What is Google Adwords Quality Score? Google Adwords Quality Score measures the quality and relevance of your ad campaigns , keywords and landing pages from a visitor’s perspective. A high Quality Score means your keywords are most relevant to the users’ search query and more effective for your ad campaigns.

Adwords 52

Adwords Cost Per Click Ads Google 52

Zoominfo

OCTOBER 5, 2021

Storytelling may seem more difficult to pull off in the B2B world, but it’s no less effective. Google created a video series called “AdWords Stories” that highlights small businesses that use the platform, conveying the life-changing impact it can have. What makes this a great brand story?

Storytelling 130

Storytelling Examples Brand Identity Branding 130

KoMarketing Associates

OCTOBER 27, 2016

While Remarketing Lists in Search Ads (RLSA) have been out for a while, it’s still a very powerful – yet underutilized – function in Google AdWords. To get started you should create this tag in AdWords and apply the code to all active pages on the site. 3 Steps to Get Started: 1. Custom Ads.

High Quality Lead 120

High Quality Lead Sales Qualified Leads Adwords Ad Frequency 120

KoMarketing Associates

MARCH 29, 2018

Some of these key features include keyword performance and position tracking, keyword analytics for organic research, backlink analysis, domain vs. domain comparisons, site auditing of on-page content and technical elements, and more. Google Adwords Keyword Planner. Google Search Console (+ New Features).

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

Stevens & Tate

MARCH 3, 2022

Whether it’s TV commercials, direct mail, or even cold calls, traditional marketing can still be effective. Digital marketing strategies, such as content marketing and search engine optimization (SEO), can help put your business in the position to be found online for years to come. Digital Marketing Is Cost-Effective.

Cross-Selling 121

Cross-Selling Paid Search Agency Cold Calling Adwords 121

Martech

MARCH 15, 2022

For example, you could use YouTube ads to test their effectiveness and use the results to help you decide which ads to air on TV. Targeting options : The targeting ability of DSPs is more advanced than AdWords due to real-time bidding. AdWords functions on a CPC model. Pricing : The pricing mechanism is different.

Advertising Agencies 113

Advertising Agencies Paid Search Agency Cost Per Click Ad Exchange 113

Go Beyond SEO

AUGUST 16, 2018

There are many ways to control spend in AdWords, but doing it by limiting budget is just about the worst way to do so. No matter how good your ads are, how you structure your Adwords campaigns or how many optimization tools you utilize through the Adwords platform, if your landing page isn’t great, your campaign can’t be.

PPC 92

PPC Lead Ranking Advertising Agencies Adwords 92

Hubspot

JUNE 5, 2019

Like Google, your ad's copy can have up to 80 characters and Bing even has support tools that can help your team build a cost-effective keyword list, so you never waste money on ads that aren't being displayed. This gives your team more flexibility and optimizes the effectiveness of your PPC campaign. Ad Display and Positioning.

PPC 77

PPC Paid Content Cost Per Click Paid Search Agency 77

Go Beyond SEO

AUGUST 16, 2018

There are many ways to control spend in AdWords, but doing it by limiting budget is just about the worst way to do so. No matter how good your ads are, how you structure your Adwords campaigns or how many optimization tools you utilize through the Adwords platform, if your landing page isn’t great, your campaign can’t be.

PPC 68

PPC Lead Ranking Adwords Advertising Agencies 68

DAGMAR Marketing

SEPTEMBER 27, 2021

Beyond increasing customer interactions, our chat service is highly effective and can positively impact your business in several ways, such as: 24/7 Live Chat Support ??. An online chat box costs more than 50 percent less than phone calls, making them a more affordable and effective option for businesses of all sizes.

Paid Search Agency 108

Paid Search Agency Conversion Marketing Management SMS 108

Convince & Convert

JANUARY 25, 2016

Did you know that of all the targeting options you have when it comes to PPC, retargeting can be the most effective one? highlight to tweet) In fact, all the bad emotions you’d expect from retargeting outweighed all the positive emotions by a landslide. Image via ComScore. The only downside is that many people do it so wrong.

Adwords 107

Adwords ROAS PPC Landing Pages 107

KoMarketing Associates

MARCH 3, 2015

Fortunately, Google has made this a bit easier AdWords professionals in setting up a dedicated page which highlights changes and enhancements by month, with references to help center articles and the announcements themselves. There are several facets of a Google AdWords program in particular that need to be reviewed and assessed.

PPC 120

PPC Optimization Advertising Agencies B2B Marketing 120

KoMarketing Associates

APRIL 16, 2015

Google AdWords Features History. The recent launch of Google’s AdWords Features History timeline was what prompted me to write this piece in general. With AdWords becoming such a significant part of many of our clients’ online marketing initiatives, keeping up to date on changes and enhancements is critical.

Resources 120

Resources B2B Marketing Google Marketing Analytics Tools 120

Biznology

NOVEMBER 25, 2019

Not only do I need to understand submission and listing but I need to know how to do everything that will lure people gladly into the trap known as downloading, positively reviewing, and then buying an app in a sea of a thousand million apps—and games.

Work Management 186

Work Management Marketing Management Paid Search Agency Advertising Agencies 186

Go Beyond SEO

AUGUST 16, 2018

There are many ways to control spend in AdWords, but doing it by limiting budget is just about the worst way to do so. No matter how good your ads are, how you structure your Adwords campaigns or how many optimization tools you utilize through the Adwords platform, if your landing page isn’t great, your campaign can’t be.

PPC 60

PPC Lead Ranking Adwords Advertising Agencies 60

Webbiquity

SEPTEMBER 5, 2017

These can be costly, but potentially quite effective. AdWords likely won’t tell you how low you can go, and will suggest much higher, but because this is your brand and there is likely a much higher relevance to your ads and landing pages, you can significantly reduce costs without losing your position.

PPC 270

PPC SEO Paid Search Agency Click Rate 270

Go Beyond SEO

JUNE 25, 2018

Google Adwords reporting features include high-level details about impressions, clicks, and conversions. When it comes to the performance of your PPC campaigns, Google Adwords provides real-time statistics, including the type of traffic and how those results are influencing your budget. PPC Is Measurable & Trackable. Conclusion.

Cost Per Click 83

Cost Per Click PPC Advertising Agencies Cost Per Thousand 83

KoMarketing Associates

NOVEMBER 20, 2018

Advertisers have seen new tools, drastic interface changes, and a complete re-branding of Google’s paid program (RIP AdWords). This includes: Impression Share for just the 1 st Position. For example, if a keyword’s average position increases to 3 or above, and advertiser can set a rule for the CPC bid will automatically go up $1.

PPC 123

PPC Budget Programs Tactics Tools 123

Adobe Experience Cloud Blog

JULY 3, 2017

When measuring the effectiveness of paid advertising , you’re often presented with an overwhelming array of choices. Quality Score (AdWords): This is used by Google to measure the relevance of your ads to the keywords you’re targeting. Yet very few are effectively tracking them. What is your true north?

Lead Ranking 134

Lead Ranking Cost Per Click Lead Scoring CPC 134

KoMarketing Associates

MARCH 3, 2016

Effective immediately, Google will no longer be showing ads on the right hand sidebar. The removal of the sidebar, which has been a staple location since AdWords’ creation, will certainly shake up results for many differently reasons. Effects on Ad Performance. Goodbye to Sidebar Ads.

Paid Search Agency 120

Paid Search Agency Cost Per Click Advertisements Advertising 120

KoMarketing Associates

DECEMBER 27, 2016

Also known as “Position Zero,” the Answer Box provides those searching Google with a snippet of information that’s designed to give them a quick answer to their query. The most expensive keywords in AdWords. As a content marketer, I’m always looking for new ways to get pages to rank highly for competitive terms.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152