The Effective Marketer

AUGUST 23, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Ghost Blogging Debate Done Right If there is a discussion that will never die is the Ghost Blogging debate. Here’s the link to the podcast SPOS#214 , it’s worth listening to.

Work Management 100

Work Management Marketing Automation Services Marketing Budget Creation Marketing Budget 100

Martech Advisor

JANUARY 3, 2020

Social media marketing presents a plethora of opportunities to effectively connect with audiences, and offers practical ways to optimize branding, lead generation, conversions, sales, and much more. Jason McDonald is a social media expert who also has experience in search engine optimization (SEO) and Google AdWords. Parting Thoughts.

Social Media 135

Social Media Social Marketing Media Planning 135

Contently

NOVEMBER 4, 2016

Despite proof that these blueprints are effective, CMI’s latest study doesn’t inspire much hope that marketers are getting any better at content strategy. As CMI points out, more than 50 percent of the most effective marketers have documented strategies. Creating one has no downsides yet plenty of benefits.

Studies 60

Studies SEM Case Studies Adwords 60

Choozle

FEBRUARY 12, 2019

In their Economic Impact Report , Google points out that the $1 to $8 ratio on Google Ads (formerly AdWords) is actually rather conservative. Display advertising is still as effective as ever, especially on mobile. Consider starting a podcast—Millennials made up 44 percent of all monthly podcast listeners in 2017.

Validation 42

Validation Paid Search Agency Marketing Management Mobile Advertising 42

The ABM Agency

FEBRUARY 19, 2023

Key Takeaway: Account Based Marketing is an effective strategy to engage key accounts and increase ROI, with three main types of strategies (1:Many, 1:Few, and 1:1) tailored for different needs. Email Outreach: Email outreach is another effective channel for ABM campaigns. Let’s explore 1:many ABM strategies next.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

The ABM Agency

FEBRUARY 19, 2023

Key Takeaway: Account Based Marketing is an effective strategy to engage key accounts and increase ROI, with three main types of strategies (1:Many, 1:Few, and 1:1) tailored for different needs. Email Outreach: Email outreach is another effective channel for ABM campaigns. Let’s explore 1:many ABM strategies next.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

Convince & Convert

JULY 29, 2012

It contains significant quantities of solid thinking, and provides a useful framework of six primary ways to measure social media effectiveness. The optimal place to measure the effectiveness of social media is in an e-commerce environment, because you can track behavior all the way through sale. Turn Social Media ROI Upside Down.

Social Media 138

Social Media ROI Media Correlation 138

flux.la

FEBRUARY 1, 2020

I’ll show you what SEO is all about, explain how it works, why is it essential, and propose strategies on how you can effectively use it to skyrocket your site rankings on Google (and others). Cost-effective Way of Marketing SEO is the most cost-effective digital marketing strategy. Getting Started with Keyword Research.

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

Martech Advisor

NOVEMBER 7, 2019

DoubleClick, founded in 1995 by Kevin O'Connor and Dwight Merriman, became a pioneer in the area of digital advertising that first delivered a convenient mechanism for effective ‘advertiser-publisher’ collaboration. After this, in 2000 Google released its prodigal AdWords.

Work Management 46

Work Management Marketing Management Doubleclick Mobile Advertising 46

The Effective Marketer

AUGUST 25, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Killed By Powerpoint Have you ever had the sensation of being killed, slowly and mercilessly, during a boring presentation? No need to raise your hand, we all have been there. Happy 25th birthday!

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

NuSpark Consulting

JANUARY 21, 2012

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business . Advanced Google AdWords. One of the best overviews of planning, implementing, and optimizing paid search and display campaigns using Google Adwords. Ann Handley, C.C Brad Geddes.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Varicent

DECEMBER 7, 2017

Outshine started out close to eight years ago as a pay-per-click company working with other agencies to manage the day-to-day operations of things like AdWords. That’s one way we measure the effectiveness of our inbound ABM efforts’ ability to generate site visits from our target accounts. They are a great resource.

Account Based Marketing 60

Account Based Marketing ABM Enterprise Management Marketing Automation Services 60

Valasys

AUGUST 19, 2019

The market segmentation & targeting is an indispensable part of a highly effective omnichannel marketing strategy. However, to build an effective lead generation strategy, one needs to start from the basics. The market can be desirably segmented by the brands to target their most relevant personas.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

The Effective Marketer

MARCH 7, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How to Use Social Media – Lessons from AMA Digital Conference This past Friday (March 6) the AMA Tampa Bay chapter hosted an incredible full day event called the Digital Marketing Conference.

Conference 100

Conference Social Media Work Management Marketing Budget 100

Hubspot

FEBRUARY 9, 2016

Retention marketing, the mysterious form of marketing that seems to be popping into your favorite ecommerce blogs, podcasts, and even into conversations with your other merchant friends. In the past SEM and social media were cheap and effective ways to drive traffic to our ecommerce sites. Effectiveness of Retention Marketing.

Allocation 28

Allocation eCommerce Ad Frequency Adwords 28

Moz

JUNE 23, 2020

Robin will lead us on a journey through his Google Trends methodology to use Adwords search volume data for better brand intelligence. As funnel-based marketing becomes less effective and harder to measure, "building a brand" is frequently touted as the panacea for all marketer's woes. 3:30pm – Networking. That's a different story.

Peer-to-peer 80

Peer-to-peer Advertising Agencies Thought Leadership CTR 80

Moz

JUNE 23, 2020

Robin will lead us on a journey through his Google Trends methodology to use Adwords search volume data for better brand intelligence. As funnel-based marketing becomes less effective and harder to measure, "building a brand" is frequently touted as the panacea for all marketer's woes. 3:30pm – Networking. That's a different story.

Peer-to-peer 74

Peer-to-peer Advertising Agencies Thought Leadership CTR 74

NuSpark Consulting

MARCH 9, 2013

Event tracking allows you to measure podcast listens and downloads. Is Pay-per-click advertising performing well; and which keywords are most effective? . Related Posts: How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns Analytics & Measurement Website Design Optimization. Text and button Links.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

Zoominfo

SEPTEMBER 17, 2018

Ten or so years ago, podcasts were just a blip on the average marketer’s radar. In fact, 48 million Americans listened to podcasts weekly in 2018—that’s 6 million more weekly listeners than there were just a year ago ( source ). Keep reading for 50 of the best podcasts for marketers. 1. This Old Marketing Podcast.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

markempa

NOVEMBER 15, 2005

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation Work Management Leads 120

Convince & Convert

AUGUST 2, 2012

This is Episode 27 of the Social Pros Podcast : Real People Doing Real Work in Social Media. We use Argyle Social for our social engagement; we use Infusionsoft for our email; Janrain is our crackerjack social integration company, and Jim is our guest host for the podcast (and a smart guy). That’s my favorite show. I like that.

Paid Search Agency 115

Paid Search Agency Advertising Agencies Work Management Enterprise Management 115

Convince & Convert

MARCH 8, 2012

This is Episode 6 of the Social Pros Podcast : Real People Doing Real Work in Social Media. We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). You think, “Gee, why do we have a container shipping company on the Social Pros podcast?”

Paid Search Agency 120

Paid Search Agency Companies Work Management Facebook 120

NuSpark Consulting

JULY 15, 2011

white papers, case studies, website copy, videos, podcasts, blogs). Testing approaches is essential for measuring the most effective, magnetic content. Preparing ongoing reports and make recommendations based on Adwords/Analytics results. Once the basis of a content plan is approved; it sets the stage for content implementation.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

white papers, case studies, website copy, videos, podcasts, blogs). Testing approaches is essential for measuring the most effective, magnetic content. Preparing ongoing reports and make recommendations based on Adwords/Analytics results. Once the basis of a content plan is approved; it sets the stage for content implementation.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

The Effective Marketer

JULY 21, 2009

It’s like saying everyone should do email marketing, everyone should do podcasts, print ads and TV spots. « The Effective Marketer says: November 6, 2009 at 8:32 am [.] I don’t know about you, but so far it seems like Social Media is nothing more than just another media, another tool in the marketer’s arsenal. read more, go here.

Social Media 100

Social Media Planning Work Management Social Marketing 100

Optinmonster

APRIL 27, 2020

In just a moment, we’re going to look at effective ways to promote a product to maximize conversions. A lot of marketers spend tons of effort in learning how to promote a product effectively. Email marketing is so effective because you can send highly targeted messages to your clients. Pre-sell page. Pre-Sell Page.

Paid Content 92

Paid Content Promotion Webinar Metrics Product 92

QuanticMind

JULY 10, 2019

The guidance provided by the FTC in 2013 states, “visual cues, labels, or other techniques to effectively distinguish advertisements, in order to avoid misleading consumers, and it makes recommendations for ensuring that disclosures commonly used to identify advertising are noticeable and understandable to consumers.”.

Paid Search Agency 40

Paid Search Agency Mobile Advertising SEM Guidelines 40

Adobe Experience Cloud Blog

JANUARY 18, 2016

In this blog, I’ll share some effective AdWords Display tricks with you that not many people know about. But before we get into how you can create your own AdWords Display Network plan , you need to understand the key difference between AdWords Search and AdWords Display. Now, we’re ready to jump in.

Adwords 48

Adwords Display Cost per Acquisition Paid Search Agency 48

WebMarketCentral

JUNE 3, 2009

delivers 17 clever ways to get the effect of testimonials for your product or service without actually using testimonials, such as showing pictures of people using your product or service, noting how long you've been in business and/or how many products you've sold, displaying a seal or approval, or citing favorable reviews.

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

KoMarketing Associates

SEPTEMBER 20, 2018

You either paid for them, or created content for them , or did something like an event or a podcast or a webinar. And it is exceptionally effective. So much so that marketers named retargeting and remarketing as the most effective tactics for social media and search advertising earlier this year. Their clicks are precious.

Paid Content 121

Paid Content Effectiveness Ad Frequency Marketing Automation Services 121

Directive Agency

JUNE 24, 2019

Building a social following is also something that we’re going to talk about here on the podcast, so building a brand for yourself or for your company, and then finally, the principles of fine cinema. Blake Emal : Welcome to the Yours in Marketing Podcast. Blake Emal : Oo, okay, so podcast is lower on the list, I see how it is.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Directive Agency

JUNE 24, 2019

Building a social following is also something that we’re going to talk about here on the podcast, so building a brand for yourself or for your company, and then finally, the principles of fine cinema. Blake Emal : Welcome to the Yours in Marketing Podcast. Blake Emal : Oo, okay, so podcast is lower on the list, I see how it is.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Buffer

JANUARY 14, 2019

What follows is a lightly-edited transcript of the Buffer Podcast episode #129 for your reading pleasure. And if you’re comparing to something like Google AdWords, keywords are relatively less expensive to target on YouTube than in traditional search. About The Science of Social Media podcast. Let’s dive in!

Paid Content 92

Paid Content Youtube Facebook Demand 92

WebMarketCentral

FEBRUARY 27, 2008

Ning is a social site "For passionate marketers who are out to define, explore, experiment and determine the value of B2B Social Media Marketing and Marketing 2.0," with posts and networking opportunities from forward-thinking marketers across the web, including podcasting guru Albert Maruggi. The Marketing 2.0 net, complete Web 2.0

Web 2.0 20

Web 2.0 Ning Wiki Enterprise Management 20

Stevens & Tate

MARCH 20, 2020

It means that advertisers will be able to leverage their buyer persona information to more effectively reach their target audience with different types of advertisement methods using streaming platforms. These include podcast partnerships, sponsored playlists, and more. Learn More: An Advertising Approach On 4 Social Media Platforms.

Advertising Agencies 65

Advertising Agencies Advertisements Advertising Marketing Management 65

Convince & Convert

FEBRUARY 23, 2012

This is Episode 3 of the Social Pros Podcast : Real People Doing Real Work in Social Media. We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). Jay : That’s not the best for podcast audio quality when you have a mouthful of Gobstoppers.

Social Media 118

Social Media Paid Content Media Paid Search Agency 118

Outgrow

FEBRUARY 5, 2021

73% of marketers believe that their efforts through social media marketing have been “somewhat effective” or “very effective” for their business. This is what you need to know to measure the success of your campaign effectively: Define KPIs. Your content determines how effectively you can communicate with your audience.

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation Case Studies Case Study 98