Remove effective long-tail
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The Role of Google Adwords in Your B2B Strategy

Lake One

Google and Google Adwords is complex and continues to change rapidly. For B2B businesses, Adwords can be very challenging, but it can also be the catalyst to success in your overall campaign. . Google Adwords and Your B2B Strategy. Just like any other tool in your toolbox, Google Adwords plays its own critical role.

Adwords 52
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How Should B2B Advertisers Use Dynamic Search Ads?

KoMarketing Associates

DSAs have numerous time-saving applications that make them quick to implement effectively. Both Google AdWords and Bing Ads do the following: Match the content on your landing page to relevant search queries. Target Long Tail and Specific Keywords. Source: [link]. Page Feed (specific to Google).

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How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns

NuSpark Consulting

Coming up with really good long-tail keywords for your SEO or pay-per-click campaigns can sometimes be daunting if you don’t understand how buyers use Google, what buying cycle they are in, and how your content or offers align with those search terms people use to look for what you do. Effectiveness. Looking for. Techniques.

Adwords 100
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The best of micro-influencer marketing and long tail blogger outreach articles

Biznology

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. “My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive. ” The long tail of blogger outreach.

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Best Google AdWords Tips and Tactics of 2010

Webbiquity

There’s no question that paid search delivers leads, and no question that AdWords is the big dog in the PPC world. Google Instant) and changes within AdWords itself. How can you use AdWords reports to fine-tune campaigns? When should you use the AdWords Editor? 5 Reasons Why We Love AdWords Editor by 1upDigital.

Adwords 100
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Balancing SEO and PPC to Maximize Search Results

Webbiquity

Great SEO can get sites to the top of organic search rankings, provide valuable traffic from long-tail or high-traffic keywords and play a crucial role in driving growth to your company. SEO strategies are often thought of as long-term and sustainable approaches to digital marketing. Guest post by Max DesMarais.

PPC 270
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A Comparison Between PPC and SEO: Which Strategy is Right for Your Business?

Valasys

In this article, we will compare PPC and SEO and help you determine which SEM services will be the most effective for promoting your particular business. Google Ads, formerly known as Google AdWords, is the most popular PPC platform, but other major players include Bing Ads and Facebook Ads. What is PPC?