Biznology

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Dynamic pricing done automagically

Biznology

The same goes for Google AdWords, each keyword string’s price depending on a myriad of variables including competition for the ad space, quality of the ad, and amount of revenue Google makes off all the clicks over time. But those things are less interesting to me.

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Your competitors are doing SEO

Biznology

So, too, is your corporate, resource, journalistic, or ecommerce website. — when they could be spending that money with Google AdWords (or Facebook, Bing, Twitter, Pinterest, YouTube , etc) on contextual online advertising? Organic search performance is a gift that keeps on giving.

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Looking in Google’s funhouse mirror

Biznology

While Google killed their Google Adwords Keyword Tool in favor of their lame Keyword Planner , dorking around with keyword tools still doesn’t allow you to get a real feel for what other people say and think about you, really. It’s not easy, either. it’ll take some work to get the reflection right. To make the mirror clear.

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You can only win search by winning social

Biznology

Google now judges your worthiness as an eCommerce site based on whether or not anyone cares about you and your product rather than whether your site is the most search-optimized. Has your eCommerce site gone from earning you sixteen-million- US-dollars -per-annum to barely making you, personally, enough to remain in the top 1%?

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How to recover from the ravages of Google Penguin and Panda

Biznology

Online marketplaces that have historically been very profitable in the past have dropped off a cliff for many companies, be it direct sales eCommerce or public relations campaigns. Google SEO is the new Google AdWords. Back in the day, Google AdWords could be had cheap. People are freaking out about the new Google Search.

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Your website must adapt based on data

Biznology

They have their websites, eCommerce , mailing lists, social media, advertising, inboxes, CRMs, listening, and reporting all stitched into something that looks less and less like Frankenstein’s Monster , all patchwork and shoe horns, and more and more like one intuitive, integrated, holistic, and homogeneous system.

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SEMRush gives webmasters all the best tools via one desktop

Biznology

I’ve played a little with Moz and never quite made it work for me because none of my personal sites were eCommerce sites, so I never really understood why I needed to pay between $99-$599/month. That was, until Olga reached out to me to give me full access to the entire suite of tools that make up the newest iteration of SEMRush.

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