Digilant

OCTOBER 4, 2023

Advertisers worked directly with publishers to negotiate pricing and placement. This led to creating the programmatic ecosystem’s first element: an ad server – DoubleClick to be specific (which would eventually be purchased by Google for $3.1 These ads were about reach, not relevance. billion in 2007).

Advertising Agencies 59

Advertising Agencies Advertisements Advertising Doubleclick 59

Rev

SEPTEMBER 2, 2019

With this big 90s boom, servers needed to be created just for ads – DoubleClick, who is still around today, was the first in the field as a supplier. This is when Google marketing cleaned up the mess, and launched AdWords , which offered CPC pricing and let advertisers pay to run campaigns solely on the Google network.

Paid Content 122

Paid Content Advertisements Advertising Doubleclick 122

Digilant

JANUARY 12, 2021

Advertisers worked directly with publishers to negotiate pricing and placement. This led to creating the programmatic ecosystem’s first element: an ad server – DoubleClick to be specific (which would eventually be purchased by Google for $3.1 Preferred Deals: •Fixed price, One-to-one deals, Non-guaranteed volumes.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

NuSpark Consulting

JUNE 8, 2013

For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. Acquisio has robust automated bid management tools, and does include integrations with Google Analytics, Trade Desk (for display), and Doubleclick. Doubleclick. Paid Search. Online Display.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

Biznology

OCTOBER 28, 2014

I mean, compared to the Bloomberg Terminal’s $24,000/year price tag, Cyfe is $23,832 less. Google AdWords. Google AdWords (MCC). Google Doubleclick for Publishers. With the free version, you’re limited to just five widgets, but the premium is pretty cheap for what it does. Like I said, it all starts for free.

Adsense 80

Adsense RSS Adwords Doubleclick 80

RebelMouse

JULY 13, 2018

The announcements come hot on the heels of Google's rebranding of AdWords and DoubleClick products. Taking in factors like seasonal demand and pricing, Google will also use artificial intelligence to optimize where shopping ads show up, whether it's on Google, Google Images, YouTube, etc.

Work Management 48

Work Management Marketing AI Paid Search Agency Google 48

readwrite

FEBRUARY 22, 2010

And Google knows how to leverage this type of information with services like Google AdWords, AdSense, and DoubleClick Ad Exchange but now it’s moving into what it’s calling “the next generation of ad serving” – a simplified, streamlined ad server.

Doubleclick 40

Doubleclick Paid Search Agency Ads Adsense 40