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| | NUSPARK
MARCH 9, 2013 Custom Reports: Measuring Lead Generation Conversions with Google Analytics
This post is not a primer on basic Google analytics, but a look at some key custom reports and metrics that can help you strategize, with a focus on b2b lead generation websites that focus on conversions. Again, all of these conversion goals are what brings leads into your funnel, where further marketing and lead nurturing can begin. Visits. New and Returning Visits.
| | NUSPARK
APRIL 13, 2012 The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit
Then Compuserve and Prodigy … You also had Thomas Register and mailing lists to find leads…. Nowadays there are hundreds and hundreds of online tools and platforms that assist us in generating, converting, and nurturing leads into sales. Leads are now email addresses, conversation is written dialog and content, and the phone is saved until later in the sales process. Google’s Doubleclick Ad Planner , Compete , and Quantcast are three of the most popular tools for site research. Advertising B2B Lead to Sale Process Marketing Strategy
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| | WEBBIQUITY
SEPTEMBER 8, 2010 Best Social Media Stats and Market Research of 2010 (So Far)
According to a recent study from Psychster, “Among the seven most common formats, sponsored content ads — in which consumers viewed a page that was “brought to you by a leading brand — are the most engaging, but produced the least purchase intent. DoubleClick got 1.7% Small Biz Lead Gen Surges with Social by eMarketer. DoubleClick got 1.7%
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