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The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit


Then Compuserve and Prodigy …  You also had Thomas Register and mailing lists to find leads…. Nowadays there are hundreds and hundreds of online tools and platforms that assist us in generating, converting, and nurturing leads into salesLeads are now email addresses, conversation is written dialog and content, and the phone is saved until later in the sales process.  So let’s review the tools needed to manage an inbound marketing and conversion optimization campaign. Advertising B2B Lead to Sale Process Marketing StrategyPaid Search. 

Custom Reports: Measuring Lead Generation Conversions with Google Analytics


This post is not a primer on basic Google analytics, but a look at some key custom reports and metrics that can help you strategize, with a focus on b2b lead generation websites that focus on conversions. Again, all of these conversion goals are what brings leads into your funnel, where further marketing and lead nurturing can begin. Visits. New and Returning Visits.

Best Social Media Stats and Market Research of 2010 (So Far)


According to a recent study from Psychster, “Among the seven most common formats, sponsored content ads — in which consumers viewed a page that was “brought to you by&# a leading brand — are the most engaging, but produced the least purchase intent. DoubleClick got 1.7% of all business traffic due to its massive online banner advertising network. More than 1.5