Unbounce

JULY 11, 2018

AdWords is no more. In fact, if you follow PPC news or read the Google Ads blog, you probably already heard about the shift from Google AdWords to Google Ads that’s coming at the end of this month. Like the old Google Ads interface, you’ve probably already forgotten about ‘AdWords’, right? Whoah whoah, don’t panic.

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Google Paid Search Agency Advertising Agencies Marketing Analytics Tools 81

NuSpark Consulting

JUNE 8, 2013

As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. Doubleclick. Paid Search. Buzzstream.

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Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

Digilant

JANUARY 12, 2021

Instead, people now look to the future to see how they can work to combat any drawbacks people face to grow programmatic marketing and to help advertisers reach their audiences even better. Right before the turn of the millennium, competition arose for DoubleClick as they couldn’t keep up with the demand. Supply Side Platform (SSP).

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Sharpspring

SEPTEMBER 8, 2017

Luckily, Google Analytics is here to help. More specifically, the different channels, source/medium, referrals, AdWords, SEO and social. Native Data Onboarding Integration: Data onboarding integrations with AdWords, AdSense, Search Console, and DoubleClick AdExchange. Who are they? What are they looking for?

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Marketing Analytics Tools Analytics Multi-Touch Attribution Google 55

Martech Advisor

NOVEMBER 7, 2019

DoubleClick, founded in 1995 by Kevin O'Connor and Dwight Merriman, became a pioneer in the area of digital advertising that first delivered a convenient mechanism for effective ‘advertiser-publisher’ collaboration. After this, in 2000 Google released its prodigal AdWords.

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Work Management Marketing Management Doubleclick Mobile Advertising 46

Biznology

OCTOBER 28, 2014

I never remember to check Google Analytics, Webmaster tools, my AdSense revenue, and even what’s coming in to my Desk.com help desk inbox as it happens. Google AdWords. Google AdWords (MCC). Google Doubleclick for Publishers. But that’s not enough. Eventbrite. Facebook Pages. FreshBooks. GetResponse.

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Adsense RSS Adwords Doubleclick 80

NuSpark Consulting

APRIL 13, 2012

Google’s Doubleclick Ad Planner , Compete , and Quantcast are three of the most popular tools for site research. Search engines are called that for a reason- your prospects are searching for information or resources that may help them with a business need. Here are some tools that can help optimize your current pages for conversion.

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Paid Content Top of Funnel Marketing Funnels Lead Generation 100

RebelMouse

JULY 13, 2018

The announcements come hot on the heels of Google's rebranding of AdWords and DoubleClick products. Still, it's a powerful tool that can help publishers mix up platform dependence and revenue streams even further. Here's a breakdown of the latest updates and what they mean for publishers and brands alike.

Work Management 48

Work Management Marketing AI Paid Search Agency Google 48

Oktopost

APRIL 22, 2019

According to ChiefMarTech , there are over 7,040 marketing technology solutions designed to help marketers reach their audiences digitally and accurately. An attribution model is a set of rules that helps you determine a consistent way to assign credit for sales to the various touch points in your customers’ path to conversion.

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Marketing Attribution Enterprise Management Work Management Marketing Management 101

Biznology

DECEMBER 16, 2011

When you look at Google’s opportunities for data gathering—search, Gmail, Google Analytics, DoubleClick display ads, AdSense and AdWords, Android phones, Google+, Google Wallet, Google Maps and Google apps—the search giant holds a remarkably clear picture of customer activity. Antitrust Forces Storm the Castle. What You Can Do.

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Search Marketing Doubleclick Planning Adsense 80

WebMarketCentral

SEPTEMBER 20, 2007

As noted, DoubleClick provides fairly reliable data across those media. It's surprisingly difficult, however, to get meaningful data on the average click-through rate (CTR) for Google AdWords ads. On the B2B side, I'd place the average Google AdWords CTR in the range of 0.9-1.4%. 1.2%, 1%-2% and 3%-5%.

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CTR Adwords Practices Google 20

NuSpark Consulting

MARCH 9, 2013

This post is not a primer on basic Google analytics, but a look at some key custom reports and metrics that can help you strategize, with a focus on b2b lead generation websites that focus on conversions. Maybe I can help you. . . . You may wish to track ad networks, specific websites, videos, pre-roll, etc.

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QuanticMind

MARCH 22, 2017

Day 2 of #SMX West is all about updates on the much-discussed topic of attribution and new AdWords features and experiences. Attribution In AdWords. AdWords Power Tools. DoubleClick Search and Smart Bidding. pictured: Bart Heideman, Global Product Lead, Conversions for @google ). SMX West 2017, Day 2.

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Adwords Cost per Acquisition CPA ROAS 40

Hubspot

JULY 10, 2019

The sheer amount of data available can be overwhelming (not to mention distracting from your goals), so deciding on one or two key performance indicators (KPIs) will help focus your efforts and make reporting more straightforward and effective. So how does this "extra stuff" help you track things, exactly? DoubleClick Ad Tracking.

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Doubleclick Paid Search Agency Ads Adsense 51

Stevens & Tate

MARCH 20, 2020

You’ll also be able to use their DoubleClick Bid Manager. DoubleClick Bid Manager specifically targets viewers who are watching YouTube TV on their TV screens. Hulu will even help hand-pick shows based on thematic relevance to your brand. Google Music Play allows the use of Google AdWords to set up marketing campaigns.

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Advertising Agencies Advertisements Advertising Marketing Management 65

KoMarketing Associates

DECEMBER 20, 2018

These resources helped to improve performance, shape and refine tactics, and provided inspiration for professional growth. Google AdWords became Googles Ads, while DoubleClick and Google Analytics 360 became a single brand called Google Marketing Platform. From Casie Gillette : Algorithm Analysis In The Age of Embeddings.

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Paid Content Top of Funnel Doubleclick Ideal Customer Profiles 121

Hubspot

JULY 10, 2018

Last month, Google let the world know that big changes were coming to its famed AdWords. Those changes would come in the form of a major rebrand -- and what was once AdWords is now a suite of three separate brands: Google Ads, Google Marketing Platform, and Google Ad Manager. Machine learning is what many think of as Google's "thing."

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Google Doubleclick Adwords Paid Search Agency 71

LeadSquared

JANUARY 21, 2014

I want to use Adwords for MAC apps promotion. Most MAC specific websites have Google Adwords as one of the major display advertising platforms. Desktop level targeting option is not there in Adwords. How can I enroll for a DoubleClick for Advertisers (DFA) Account? Question 8.

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Display FAQ Traffic Paid Search Agency 52

QuanticMind

NOVEMBER 27, 2019

Truly understanding which marketing initiatives are responsible for sales and revenue can help you make targeted changes to improve performance and drive a greater return on investment. It integrates with Google Analytics, Google Ads, and DoubleClick Search. Marketing Attribution Looks Easier Than Ever.

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Marketing Attribution Enterprise Management Top of Funnel Work Management 52

Hubspot

SEPTEMBER 12, 2016

WebConnect, an ad agency that specialized in online ads, began helping their clients identify websites their ideal consumers visited. U sers tend to stop noticing a banner ad after they've seen it before, so capping the number of times a user sees an ad helped early online advertisers prevent "banner fatigue."

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The Lead Agency

MARCH 15, 2018

The Internet has a fraudulent and shady history, Blockchain promises to help ensure trust in a digital world. It can also help improve the quality of targeted advertising by securely sharing non-personally identifiable information with advertisers. Disadvantages of Modern Digital Advertising (And How Blockchain Might Help).

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Advertising Agencies Advertisements Advertising Paid Search Agency 89

Buzz Marketing for Technology

JULY 24, 2008

E-marketing Insight to help arts & non-profit organizations leverage the Internet. According to this DoubleClick study published in eMarketer, promotional emails are more effective in influencing adults over 55 to make a purchase than search engine result pages. But then again, neither was Google until it invented AdWords.

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Case Studies Emarketing Advertising Agencies Conference 100

Webbiquity

SEPTEMBER 8, 2010

What social media tool helps small business double their reach on Twitter? DoubleClick got 1.7% If you’re one of those 46%, hopefully you’ll find facts and statistics in the following posts to help build a business case for social media in your company. DoubleClick got 1.7% and Windows Update at 3.3%.

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