Remove exchange sales
article thumbnail

Custom Reports: Measuring Lead Generation Conversions with Google Analytics

NuSpark Consulting

This post is not a primer on basic Google analytics, but a look at some key custom reports and metrics that can help you strategize, with a focus on b2b lead generation websites that focus on conversions. Before we get started, I just wanted to set the record straight regarding definitions, since I am always asked. .

article thumbnail

The Top 10 Marketing Attribution Software Solutions

Oktopost

Especially, for lead generation. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. In 2015, the average B2B nurture funnel was 12 months long with the full marketing and sales funnel taking about 512 days from lead to sale on average!

article thumbnail

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

41% who are on Facebook), Twitter users “are far more likely to follow Brands/ Companies than social networkers in general. Twitter users frequently exchange information about products and services.&#. DoubleClick got 1.7% 97% of these companies use Google AdWords; 56% advertise on Google’s content network.