Bizible Introduces Facebook Ads Integration Making Media Optimization Easy for B2B Marketers
JANUARY 17, 2017
In addition to Facebook Ads, Bizible has native ad network integrations with Google AdWords, Bing Ads, and DoubleClick, plus automatically tracks any UTM parameter, making it the ideal measurement and reporting solution for optimizing digital media. To do their job well, B2B media managers need comprehensive attribution information and insights.
Staggering Statistic: Google Gets 41% Of All Internet Ad Dollars In The U.S.
PWB Marketing Blog
JULY 11, 2011
search engine marketing dollars goes to Google AdWords. When Google acquired display ad serving platform Doubleclick in 2008, it was stunning news. AdWords, AdSense, Display Network, AdMob, Doubleclick, or something else? According to market research firm eMarketer, Google receives 41% of all Internet advertising dollars in the United States. The eMarketer report , published June 2011, further states that 75% of all U.S. Microsoft and Yahoo get a measly 8% of all US search ad dollars each. The choice is clear. Google dominates the search advertising landscape.
Inbound Marketing Alert! Google Analytics 360 Suite Launched
APRIL 6, 2016
Google’s recently released analytics suite consists of six products that can be used on their own or together, all of which integrate with AdWords and DoubleClick. Three of these products are brand new, including a data management platform, on-site testing tool and data analysis and visualization componet. Learn more about Google Analytics 360 here.
24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
JUNE 8, 2013
For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. Acquisio has robust automated bid management tools, and does include integrations with Google Analytics, Trade Desk (for display), and Doubleclick. Doubleclick. Ok one Google product; Doubleclick is an ad management platform that allows me to plan display campaigns, research demographics of sites, upload banner ads, traffic banners to websites, networks, and exchanges, and measure clicks and conversions. look it up. I digress!
The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit
APRIL 13, 2012
Google’s Doubleclick Ad Planner , Compete , and Quantcast are three of the most popular tools for site research. Managing paid search campaigns can be done easily through Google’s Adwords platform or Microsoft’s Adcenter. In the old days, we had a phone. And a fax machine. If you were in marketing, you had media kits and circulations statements. Rate cards were actual cards. Flow charts were designed on paper with markers and rulers. Budgets determined using Texas Instruments’ calculators. Then computers came. Wordperfect and Lotus123. I could go on, but I won’t. SEO.
From Scratch: Three (More) List Building Strategies for Agencies (and Others)
AUGUST 23, 2016
Here are three pay-to-play models for list building strategies: Paid media (Google AdWords, LinkedIn sponsored content, banner ads, etc.). Paid Media – Google AdWords, LinkedIn Sponsored Content, Mobile Ads, etc. AdWords. Most people think of Google AdWords when they think of paid ads. First, nail the basics. Do you deeply understand your buyer personas ?
Google AdWords Average CTR and Best Practices
SEPTEMBER 20, 2007
As noted, DoubleClick provides fairly reliable data across those media. It's surprisingly difficult, however, to get meaningful data on the average click-through rate (CTR) for Google AdWords ads. On the B2B side, I'd place the average Google AdWords CTR in the range of 0.9-1.4%. Soâ€”how can you optimize your Google AdWords CTR to beat those averages?
Custom Reports: Measuring Lead Generation Conversions with Google Analytics
MARCH 9, 2013
Programs like Doubleclick can help this task if you’re buying multiple ad networks or DSPs, but you need to manually tag links for more granular referral link analysis. Related Posts: How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns Analytics & Measurement Website Design Optimization. Google Analytics, Conversions, and Marketing Measurement. Visits. Visitors.
Gene Carr's Patron Technology Blog
Buzz Marketing for Technology
JULY 24, 2008
According to this DoubleClick study published in eMarketer, promotional emails are more effective in influencing adults over 55 to make a purchase than search engine result pages. But then again, neither was Google until it invented AdWords. Gene Carrs Patron Technology Blog. E-marketing Insight to help arts & non-profit organizations leverage the Internet. About. Categories. We are!
Google Performance Summit Recap pt. 2 – Google Analytics 360 Suite Announcement Breakdown
MAY 27, 2016
The new products in the 360 Suite have the ability to quickly and deeply integrate across not only the other tools in the Suite, but also Google’s other products—AdWords, DoubleClick, Firebase, etc. Google announced a variety of exciting platform updates, including the rollout of the Google Analytics 360 Suite , at the Google Performance Summit on May 24. The Suite includes highly anticipated new product offerings targeted at making the 360 Suite a comprehensive set of integrated enterprise-level data and marketing analytics products. Data Visualization.
2 Huge Search Marketing Risks in 2012—And What To Do About Them
DECEMBER 16, 2011
When you look at Google’s opportunities for data gathering—search, Gmail, Google Analytics, DoubleClick display ads, AdSense and AdWords, Android phones, Google+, Google Wallet, Google Maps and Google apps—the search giant holds a remarkably clear picture of customer activity. Image via Wikipedia. At the same time, that growth could come to an abrupt halt. What You Can Do.
Best Social Media Stats and Market Research of 2010 (So Far)
SEPTEMBER 8, 2010
DoubleClick got 1.7% 97% of these companies use Google AdWords; 56% advertise on Google’s content network. DoubleClick got 1.7% Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Social Media Statistics. More than 1.5