Engagio

APRIL 23, 2018

Buy lists, use online tools such as InsideView , Data.com Connect or ZoomInfo and tap into LinkedIn or other social channels to find the people who are involved in the purchase decision. At each account, there’s a team involved in the buying process — champions of the buying decision, influencers and those who hold the purse strings.

Account Based Marketing 59

Account Based Marketing Ideal Customer Profiles Profiling Top of Funnel 59

Customer Experience Matrix

JANUARY 31, 2014

Other advantages include Google Adword integration; tagging leads by search term and Facebook ad; integration with Webex and GoToWebinar for event management; and a partnership with ZoomInfo to add contact names from companies that visit the client’s Web site.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

OutboundView

SEPTEMBER 20, 2018

Best case, your buyers are on one of the subscription services such as Zoominfo or DiscoverOrg. G oogle (Adwords, Youtube, & Display Advertising) – Obviously a major player, Google can be utilized in quite a few ways. Display advertising- can be used broadly on specific websites or general types of websites.

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34

Zoominfo

AUGUST 7, 2018

The robust reporting options display important marketing metrics at a glance: Pipeline by account type, leads driven by campaign, top marketing channels, and unspent marketing dollars. Then, filter by search volume, CPC, or Adwords competition to find top keyword opportunities. Enter, Ubersuggest – Neil Patel’s free keyword idea tool.

Marketing Automation Services 178

Marketing Automation Services Enterprise Management Work Management B2B Marketing 178

Zoominfo

AUGUST 7, 2018

The robust reporting options display important marketing metrics at a glance: Pipeline by account type, leads driven by campaign, top marketing channels, and unspent marketing dollars. Then, filter by search volume, CPC, or Adwords competition to find top keyword opportunities. Enter, Ubersuggest – Neil Patel’s free keyword idea tool.

Marketing Automation Services 130

Marketing Automation Services B2B Marketing Enterprise Management Work Management 130