Webbiquity

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Best AdWords Tips and Tactics of 2009, Part 1

Webbiquity

Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns? How can you calculate the potential advertising value of AdWords before making a costly investment?

Adwords 100
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Balancing SEO and PPC to Maximize Search Results

Webbiquity

AdWords likely won’t tell you how low you can go, and will suggest much higher, but because this is your brand and there is likely a much higher relevance to your ads and landing pages, you can significantly reduce costs without losing your position. Google will see this increase in attention and take note.

PPC 270
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14 Fortuitous SEO and SEM Stats and Facts

Webbiquity

On the paid side, more than one million businesses use Google AdWords , and Google’s content network reaches 80% of all U.S. Though many small businesses remain skeptical of AdWords, SEM still accounts for the largest share of online advertising budgets. Internet users. Image credit: MarketingProfs. Speed thrills. Stratabeat ).

SEM 100
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How B2B Brands Can Drive More Leads This Year

Webbiquity

Display Your Presence. Use Adwords. Advertise your products on other sites within the Google network. Carefully choose your keywords for the products you are advertising to map with related search queries by potential customers. Check out the image below to see what an effective company page looks like.

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11 Expert PPC Guides, Tips and Techniques (and One Rant)

Webbiquity

Maximize the productivity of your ad spending? Display Advertising: Targeting Options 101 by RKG Blog. How to Handle the AdWords Ad Rotation Changes by Search Engine Watch. ” Top 5 ways to use AdWords’ new Auction Insights tool by PPC Hero. ” Top 5 ways to use AdWords’ new Auction Insights tool by PPC Hero.

PPC 100
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Search Engine Marketing (SEM) Best Practices

Webbiquity

Time-of-day and days-of-week display—running a campaign 24/7 will require a higher budget than a business-hours-only campaign. Geographic display—a global campaign needs a higher budget than one limited to one or a few countries. Second, set the time and day criteria for your ad display. Optimize your keyword bids.

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Why Google Glass Will Fail

Webbiquity

The glasses-like device essentially overlays a close-to-the-eye computer display over whatever is in the wearer’s field of vision, and provides smartphone-like features through Bluetooth voice commands. Nor will the product fail because most people think they look better without glasses. Gaming: get off your couch!

Google 100