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Baidu PPC Versus Google AdWords: 8 Key Differences

KoMarketing Associates

B2B marketers familiar with search engine advertising on Google AdWords will likely find it easier to understand Baidu PPC. They share many of similarities, such as text and display ads, a cost-per-click (CPC) price system is based on the market bids, and similar account architecture. Let’s get started! Information Feed Ads.

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8 Actionable Tips to Optimize Your AdWords Performance Today

Adobe Experience Cloud Blog

The fact that Google receives the most global ad revenue every year tells advertisers that AdWords reigns as the ultimate acquisition channel. In this blog, I’ll show you 8 actionable AdWords tips you can use to optimize performance from audience targeting to landing page optimization. Tip #4: Customize Ads with Real-Time Updates.

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Google’s SERP Features: Get Your Company Listed

Marketing Insider Group

There are various AdWords ads, but the most common appear within the SERPs. Rich product content includes high-resolution images, pricing, descriptions, and other attributes. Shopping is a paid placement similar to AdWords. searching for an exact business name), Google will sometimes display a list of up to 10 site links.

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Ways B2B PPC Advertisers Deal with Ad Blindness on Google AdWords

KoMarketing Associates

AdWords Sitelinks. The Communications Extension allows advertisers to display an email capture field directly underneath their advertisement. This is obviously powerful as people can get information on your products that aren’t typically displayed in paid ads including price, visual qualities, related products, and more.

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How B2B Ecommerce Vendors Can Get Listed in AdWords Seller Ratings

KoMarketing Associates

Getting listed on Google AdWords Seller Ratings can have a host of benefits for the B2B ecommerce vendor; however this isn’t the easiest or most transparent of processes. You cannot opt in to Seller Ratings and it is not a readily available social extension through the AdWords interface.

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How to Make Your Google AdWords Ads More Impactful Without Spending More

Hubspot

A simple question: would you rather have a bigger AdWords ad or a smaller AdWords ad for the same cost? So how can you go about making your Google AdWords ads bigger for the same (or maybe even a lower) cost? What is a Google AdWords Ad Extension? Price extensions. This is where ad extensions come in.

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An Overview of the Google Adwords Recent Changes & New Features

NuSpark Consulting

Pity those poor writers who’ve written books on Paid search and Google Adwords. After 30 days of even rotation of ads, Google will start displaying ads that are most likely to get more clicks. The Good: Ads that perform better should be displaying more frequently anyway. Adwords Labels. Google Adwords for Video.

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