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2 Huge Search Marketing Risks in 2012—And What To Do About Them


When you look at Google’s opportunities for data gathering—search, Gmail, Google Analytics, DoubleClick display ads, AdSense and AdWords, Android phones, Google+, Google Wallet, Google Maps and Google apps—the search giant holds a remarkably clear picture of customer activity. But, the following guidelines may help: Continue to grow your opt-in contact list.