Biznology

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How the Long Tail AdWords Approach Works for Blogger Outreach

Biznology

So, this week, I want to draw an analogy to successful Google AdWords approaches so that you can see how to apply that same technique to blogger outreach. When it comes to reaching out to bloggers online, there’s a lot you can learn from Google AdWords. Long-tail blogger outreach is like long-tail Google AdWords advertising.

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How to integrate offline campaigns with your digital marketing strategy

Biznology

Local businesses that rely on phone calls rather than websites for customer inquiries make use of Google-forwarding phone numbers for their Adwords campaigns. It works like this—businesses register for a unique phone number from Google that may be displayed on their website or on their ads.

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How to reach your customers at work or at home

Biznology

Expand your universe of display and social media advertising targets. Most Twitter, Facebook and Google AdWords custom ad selection is based on the personal email address that was collected on sign up. More touchpoints: target consumers during business hours, reach business people at home. Access hard-to-reach segments.

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What have you learned from Mobilegeddon?

Biznology

Google has begun downgrading sites that don’t use responsive design or in some other way optimize their display on small screen sizes. When Google pioneered AdWords, it first used clickthrough rate, and now uses myriad factors that try to identify better quality search results.

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Google demands your papers with the Hummingbird algorithm update

Biznology

Well, join AdWords , even if you don’t plan to advertise. Whether this verification is in any way associated with ad buys on AdWords is still to be seen, though why wouldn’t it? How to register your authorship. What do you need to do to get started? Next, join Google Webmaster tools and add and verify all of your sites.

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Spending more time on SEO than adding value to Google?

Biznology

Adam’s an affiliate and an AdWords guru, par excellence, by profession; however, he also stays on top of organic search religiously just as part of creating content sublime enough to compel all the folks who click through from sponsored search, contextual ads, and display ads. This is something we do seasonally.

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The dashboard has finally been perfected

Biznology

A HUD the acronym for heads up display. Google AdWords. Google AdWords (MCC). But that’s not enough. And worse, it’s responsive and not nearly proactive enough. And then there’s Cyfe. Cyfe is a Business HUD. Campaign Monitor. Constant Contact. Eventbrite. Facebook Pages. FreshBooks. GetResponse. Google AdSense.

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