WebMarketCentral
JULY 30, 2009
Consider, for example, a tactic viewed by many marketers as extremely measurable: Google AdWords. John Wanamaker 's observation that " “Half the money I spend on advertising is wasted; the trouble is I don’t know which half” is still (largely) true. Simple, right? Balderdash.
Webbiquity
NOVEMBER 10, 2010
You can run a small AdWords campaign focused on a single asset to determine whether a bigger campaign is justified. You can send a small delegation to a trade show to evaluate the potential for a big booth next year. Some—in fact, many—types of marketing activities lend themselves to testing. Share this on Bebo.
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