Webbiquity

JANUARY 10, 2010

Finding Google AdWords Super Converter Keywords by MediaPost Online Media Daily. 9 things you MUST know before you start any conversion rate optimization by Search Engine People. Though this post is aimed primarily at b2c e-commerce sites, b2b marketers may find a few useful takeaways as well. Share this on del.icio.us. Post this on Diigo.

Search Engine Marketing 100

Search Engine Marketing Search Marketing Cost per Lead Tips 100

Buzz Marketing for Technology

OCTOBER 6, 2010

Ads – Facebook Ads is a business model similar to Google AdWords (which is one of the best ad models out there) but it takes that ad platform to the next level. Tags: Advertising Applications Commerce Facebook Online Advertising Social Networking behavioral targeting. You can target behaviors and explicit likes from a member’s profile.

Facebook 100

Facebook Social Networks BtoB Digg 100

Webbiquity

FEBRUARY 14, 2010

It also sets you apart and builds credibility on the front-end of the buying cycle, making efforts from SEO to banner advertising and AdWords more effective and productive. Note: this post was originally published on the WebMarketCentral blog in August 2009. Share this on del.icio.us. Post this on Diigo. Share this on Reddit. Tweet This!

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100

Buzz Marketing for Technology

APRIL 6, 2010

Element #1 – Advertising – like most lead nurturing platforms today they allow tracking of your ad spend online – specifically spend on Google AdWords and the conversions from online banners (CPC and CPM spend). Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit. Email this to a friend?

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

Buzz Marketing for Technology

DECEMBER 15, 2009

Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach. I believe Facebook Ads will become the close “cousin” of Google AdWords – just with a more targeted and behavioral way to dial in your ads. Mark it down people. Tweet This! Share this on Facebook.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Webbiquity

FEBRUARY 7, 2010

Keyword / Key Phrase Development: look at multiple sources—your existing site content, competitors’ websites, industry trade publications, relevant blogs, and the keyword suggestion tool in Google AdWords—to develop your long list of key word and phrases to use in your SEM campaign. Test alternative ad copy. Share this on del.icio.us.

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing Practices 100

Buzz Marketing for Technology

JUNE 27, 2008

Separate Tags and Folders. Although Google Reader only provides ‘ Tags ‘, if you add more then one complete website feed to a tag, it automatically becomes a folder. Now everyday when you read feeds, there might be many articles which you’d like to tag separately. Use Star / Email to Read Later.

Google 100

Google RSS Tips Product 100

Webbiquity

MAY 20, 2010

Tags: Random Amit Agarwal b2b lead generation b2b lead nurturing Bruce Weinstein Chris Campbell competitive intelligence tools Fred Aun Gary Hayes Josh Catone LEADSExplorer Lisa Schiavello Matt Cutts Michele Linn multitasking SEOptimise Tad Chef web presentations Zack Grossbart. Share this on del.icio.us. Post this on Diigo. Tweet This!

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Online Marketing Institute

NOVEMBER 2, 2009

Create content on a blog or produce videos, and promote using Digg, Twitter, and other social bookmarking and social networking sites. Tags: b2bmarketing. It Depends – do you absolutely, positively need leads NOW or can you take advantage of the downturn to build your brand for the longer term? Tweet This!

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Webbiquity

FEBRUARY 18, 2010

Optimization—the greatest results for the lowest cost—is the goal of every AdWords campaign manager. What are two of the simplest ways to optimize AdWords campaigns? Google is constantly changing and upgrading its AdWords tools; which recent enhancements are most important to understand and take advantage of?

Adwords 100

Adwords Tactics Tips CTR 100

WebMarketCentral

APRIL 27, 2009

The prolific guest-blogger also contributed 10 Innovative Blog Business Models —a post detailing 10 methods beyond the obvious (AdWords) to monetize a blog, such as selling educational courses, eBooks, premium content, consulting services (hmm, that sounds familiar) and digital products. Tags: Blogging for Business.

Best Practices 20

Best Practices Business Adwords Blogger 20

WebMarketCentral

SEPTEMBER 22, 2009

As Loren explains, "The simplest (way to create a video domain) is launching a Wordpress Blog and then embedding your YouTube, Google Video or other video sharing service commercials on the blog, one for each post, with a unique title tag and description for each post.

Social Media 20

Social Media Optimization Media Web 2.0 20

WebMarketCentral

NOVEMBER 5, 2009

Study: Company Blogs Lead Social Media Options by MediaPost Mark Walsh reports that " blogging (is) the most important lead-generation source among social media options, followed by StumbleUpon, YouTube, Facebook, De.lic.ious and Digg " (not a surprising result, considering that those other sites tend to support a corporate blog, not replace it).

Social Media 20

Social Media Social Marketing Web 2.0 Paid Search Agency 20

WebMarketCentral

MAY 18, 2009

Google Social Bookmarking and Blog Recommendation Engine by Key Web Data The inimitable Chris Lang explains social features added to Google Reader (such as bookmarking capability and a friends list), why they were added, and how Google will likely use this information (to create a Digg-like system that can't be gamed). Social Tagging.

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

AUGUST 17, 2009

StumbleUpon and Digg) is "spiky" and doesn't convert well, but supports SEO through the links generated. These tactics range from adding a phone number or special characters to your description to catch the searcher's eye to keeping title tags as short as possible and using friendly URLs. Social traffic (e.g.

SEO 20

SEO Best Practices Adwords Copywriting 20

WebMarketCentral

JULY 30, 2009

Consider, for example, a tactic viewed by many marketers as extremely measurable: Google AdWords. The costs of not investing, however, are substantial and should be compelling. ** technorati tags: social media marketing ROI John Wanamaker last click attribution HubSpot RONI United-Airlines-breaks-guitars thought-leadership-content del.icio.us

Social Media 20

Social Media Paid Content ROI Media 20

WebMarketCentral

MARCH 3, 2008

TypePad Widget Gallery An extensive list of widgets that can be added to TypePad blogs to help promote content through sites like Bloglines , Digg and del.icio.us , as well as add cool features, collect email signups, embed a chat box, monitor traffic, create online polls and more.

Tools 20

Tools Best Practices Web 2.0 Digg 20

Online Marketing Institute

JULY 31, 2009

2) Online lead generation — provides or connects with email delivery, online advertising, search marketing adword tools, landing pages, registration/information capture, and offer testing. 9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging. Tags: b2bmarketing. Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Webbiquity

NOVEMBER 10, 2010

You can run a small AdWords campaign focused on a single asset to determine whether a bigger campaign is justified. Tags: Marketing Strategy Social Media Marketing banner ads blog branding content earning attention Facebook HubSpot. Key point #2: To be successful with social media, you need to change the way you do business.

Social Media 100

Social Media Media Telemarketing Banner Ads 100

Webbiquity

JULY 26, 2010

Social Media is Simpler Than You Think , March 29, 2010. 7 Reasons Every Business Needs to be on Twitter , February 10, 2010. SEM & SEO & PPC & CTR. Business Blogging. Optimization. Statistics. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Post on Google Buzz.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

JANUARY 17, 2011

Among the most interesting findings in the report, however, were those who failed to learn from the experience of others: 32% said they were adding rel=&# nofollow&# tags to internal links, while 21% were removing them, having realized how little effect this has on SEO. How Google Instant Changes Behavior by MediaPost Search Blog.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

SEPTEMBER 8, 2010

Another notable Pam Dyer post, this one summarizing a study from online advertising network Chitika which shows that Twitter is the best place to share news: 47% of the outbound traffic from Twitter goes to news sites, vs. 28% from Facebook, 18% from Digg and an imperceptable share from MySpace. on Twitter as on Digg. 97% of these.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Webbiquity

AUGUST 26, 2010

This post offers 10 helpful ideas such as using a custom landing page, tagging fans in photos, using contests, and most importantly – persevering. This means that aside from all the other Facebook friend activity that goes on, your page is one of 60 trying to grab attention a fan’s attention.&# How do you do it? Share this on Facebook.

Facebook 100

Facebook Search Marketing Advertisements Advertising 100