article thumbnail

Our Favorite Online Marketing Posts of 2013

KoMarketing Associates

Enhancing AdWords for a constantly connected world – Sridhar Ramaswamy, Inside AdWords. This was Google’s blog post in regards to the launch of “Enhanced Campaigns”, which was one of the biggest changes to AdWords in 2013. 50+ More Things Every Link Builder Should Know - Julie Joyce, Search Engine Land.

article thumbnail

The Many Roles of an SEO Professional; What an SEO Tactician Does

NuSpark Consulting

Keyword tools help us identify these, but it starts from being an expert on your products and services, and how they differentiate from competition. . Commonly known as “link builders,” we use a variety of research tools to seek out high quality and authoritative websites and utilize a multitude of tactics to obtain links to your website.

SEO 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Inbound Marketing & Marketing Automation

LeadSloth

But Inbound Marketing focuses primarily on organic search, not pay-per-click (like AdWords). I’ve personally often used Google AdWords to drive traffic to websites: it’s instantanious and you can fine-tune campaigns to target a specific audience. Link building : get high-quality links back to your site.

article thumbnail

Announcing the New Moz SEO Essentials Certificate: What It Is & How to Get Certified

Moz

For agencies, the ability to show a certificate of completion is a way to differentiate themselves amongst a crowded market. I knew from my own experience how valuable having “HubSpot Inbound Certified” and “Adwords Certified” on my LinkedIn profile was — they allowed our team to show proficiency to our prospective clients.

SEO 54
article thumbnail

What Is a SERP? Definition of a SERP

seo.co

Advertisers can also plan out automated campaigns, setting maximum daily budgets and desired keywords, while letting the AdWords system take care of the rest. Google AdWords is the best tool for SERP PPC ads, and not just because it’s tied to the world’s most popular search engine. Google My Business and Local Considerations.

SERP 111
article thumbnail

A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark Consulting

What is your value proposition and your differentiation? How will you be differentiated? Link Building. When Google determines website page ranking, they consider strategically placed inbound links to your site from other quality websites. Does your brand resonate with your prospects?

article thumbnail

A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark Consulting

What is your value proposition and your differentiation? How will you be differentiated? Link Building. When Google determines website page ranking, they consider strategically placed inbound links to your site from other quality websites. Does your brand resonate with your prospects?