WebMarketCentral
MARCH 5, 2008
by Marketing Genius In this short but thought-provoking post, blogger Emily Bennington asks why almost everyone uses the same, obvious, boring voicemail greeting, when this could be used an opportunity for differentiation. Good question!
WebMarketCentral
JULY 28, 2008
Using Differentiators in Keyphrases: What Every Search Engine Optimization Company Needs to Know by PromotionWorld A thoughtful piece from Scott Buresh on the value of adjectives for search; using modifiers in search phrases can simplify SEO efforts while delivering more highly qualified traffic.
WebMarketCentral
FEBRUARY 20, 2008
Selling the Benefit: Duracell by Marketing Genius from Maple Creative Blogger Skip Lineberg praises a Duracell campaign that creatively and effectively focuses on product benefits in crucial situations—such as in heart monitors and fire alarms—to differentiate a commodity product. Can you buy customer loyalty?
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