KoMarketing Associates

MARCH 15, 2016

Social media isn’t most B2B marketers’ first choice for most effective platform, but highly targeted advertising campaigns are starting to change that line of thinking. This age range likely makes up many of your target audience who are making regular B2B purchases. Target Job Titles in Campaigns. Research Related Interests.

Paid Content 120

Paid Content Social Media Advertisements Advertising 120

Martech

SEPTEMBER 11, 2023

Dig deeper: Why we care about AI in marketing Anyone can play AI tools now exist that anyone can use, and instead of operating behind the scenes, these tools are creating works of art that are front and center. ” I hope that it will open your mind to the power of these tools and help you put them to work for you and your organization.

Marketing AI 121

Marketing AI Generation Work Management Marketing Management 121

BenchmarkONE

APRIL 16, 2019

In addition to automating keyword targeting, Meteora also helps you find websites and advertising locations that are more likely to have large concentrations of your target audience. There’s a good chance that your agency is already familiar with AdWords, since it’s the go-to search engine ad platform. Image courtesy of Fixel.

Paid Search Agency 86

Paid Search Agency Marketing AI Ads Tools 86

Hubspot

JULY 28, 2016

Over the years Google AdWords has evolved into a marketing tool that helps businesses drive leads and outrank their competitors. But what if I told you that the majority of business owners, marketers, and strategists weren’t taking full advantage of all AdWords has to offer? 5) Interest Targeting. 1) Call-only campaigns.

Adwords 28

Adwords Features Advertising Funnels Click Rate 28

Hubspot

APRIL 5, 2018

Buy ads on Google through Google Adwords. Host your website's videos on YouTube, the largest video community in the world. Best of all, unlike Google AdWords (which we'll touch on later), none of those businesses paid for their positions in these local results. Google AdWords. Google AdWords Keyword Planner.

Google 78

Google Adsense Tools Doubleclick 78

SalesIntel

NOVEMBER 17, 2022

Depending on your goals there are different levels of search engine optimization. Optimization of search engines is a broad topic and there are several things that you need to optimize and work on like keyword research, website optimization, and content optimization. Email Marketing.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Biznology

OCTOBER 17, 2017

As the number of social networking platforms increases, we have found that connecting with influencers is the most powerful way of accessing their entire network, including their social media channels such as Facebook, Twitter, Instagram, YouTube and even Reddit and SnapChat. Many hands make light work.”. John Heywood. That’s not over.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

BenchmarkONE

SEPTEMBER 22, 2021

Retargeting ads do exactly what they sound like: they target prospects a second time. How Does Retargeting Work? Meteora uses geofencing for retargeting ads — this is the process of targeting ads based on a user’s geographical location, using data like cellphone GPS or Wi-Fi. Google AdWords. Image Source: Meteora.

Paid Search Agency 64

Paid Search Agency Ads Tools Adwords 64

BenchmarkONE

SEPTEMBER 5, 2019

Google Ads (formerly Google Adwords) is an extremely powerful service. Through the Google Ads platform, you can create pay-per-click and pay-per-impression ads for Google searches, display ads on websites, video ads on YouTube, and even email-like ads on Gmail. AdWords is the most wide-reaching platform out there. Google Ads.

Paid Search Agency 63

Paid Search Agency Advertising Agencies Ad Agencies Ads 63

Bluetext

MAY 15, 2018

It’s pretty obvious that videos placed on YouTube have huge appeal with consumers who love to be entertained while seeing a product or brand in action. YouTube videos can be cutting and funny, irreverent or just dumb, yet they have the capability of capturing consumer attention and driving interest and conversion.

Youtube 23

Youtube B2B Marketing Tips B2B Thought Leadership 23

Hubspot

JANUARY 29, 2020

When I used to work for a digital marketing agency, one of my responsibilities was to write blog content for our clients. So, I did keyword research to figure out what the target audience wanted to read about. Those are two great blog ideas and keywords you could target in your content.

Keywords 96

Keywords Paid Search Agency Google Ads 96

Biznology

MARCH 20, 2018

The secret to my success has been to be a lot more selective in the clients I’m willing to work with. ” How the long tail AdWords approach works for blogger outreach. “There will always be blogs that are out of your league and your target audience. ” Trying GroupHigh for blogger outreach campaigns.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Atomic Reach

MARCH 18, 2019

Brad Geddes is a PPC expert and an Official AdWords Seminar Leader. He is an expert in AdWords, social advertising, and Bing Ads. As a PPC expert who uses automation and data, his goal is to provide top-notch consultancy to the businesses thus making them the best places to work. Find him on Twitter and LinkedIn.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Bannerflow

OCTOBER 12, 2018

Fundamentally, Google’s online tools are a key component of how many marketing teams work. A history lesson: Google AdWords and DoubleClick. In 2000 Google launched AdWords (now rebranded Google Ads) with 350 advertisers. The release of AdWords changed online advertising forever. Formerly called Google AdWords.

Paid Search Agency 75

Paid Search Agency Display Doubleclick Advertising Agencies 75

Envy

MARCH 31, 2020

As you can see, just about 80% of B2B marketers claim that they kept on working just the same but from their homes. The saying that we work in a time of uncertainty has never been more true. They launched a mini-site around remote work and working from home. Impact on B2B marketing team activities so far.

Enterprise Management 108

Enterprise Management B2B Marketing Work Management Planning 108

QuanticMind

DECEMBER 13, 2017

The biggest paid search trends of 2017 include changes to AdWords budgets, attribution, expanded functionality for Google Shopping and Product Listing Ads (PLAs), enhanced audience targeting tools and more. 2017 Paid Search Trend #1: The AdWords 2x Budget. 2017 Paid Search Trend #3: Audience Targeting.

Trends 40

Trends Adwords Budget Programs Top of Funnel 40

Valasys

MAY 6, 2021

People of all age groups have been increasingly using diverse social channels such as Twitter, Facebook, and YouTube and thus are predominantly receiving hundreds of advertisements in a day. And the good news is that virtual marketing is really working. Different Virtual Marketing Formats on the Internet. Social Media Marketing.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

Outgrow

MARCH 11, 2020

If you're using inbound marketing to grow your SaaS company, then paid marketing channels is one way to drive awareness of your business and put all that great content to work. It is a cost-effective way of driving visitors to your website and then lets your conversion rate optimization magic do its work from there. Retargeting.

Paid Content 52

Paid Content Paid Search Agency Advertising Channels Work Management 52

Vidyard

FEBRUARY 12, 2015

Then you make some killer videos to market your brand and product, and you share them in all the ways that you can think of: you put them on your website, in your video hub, on your blog, on YouTube, and through all the social media channels. Figure out what works for you by checking out some of these awesome ways to promote your videos.

Paid Content 51

Paid Content Promotion Video Marketing Adwords 51

KoMarketing Associates

JUNE 19, 2014

We end up finding the paid team working within the paid team, the communication team working within the communication team, the SEO team…well, you get it. We need to understand how each channel works, what is successful, and how we can use this information to enhance our own strategies. Target Keywords & Keyword Phrases.

Social Media 120

Social Media SEO Media Keywords 120

Optinmonster

APRIL 27, 2020

Pre-sell pages are interesting because they’re a combination of two different types of content: a blog post and a sales page (which we’ll cover next). Information related to your target audience. A sales page is a highly targeted page with one goal in mind: get more sales. Pre-Sell Page. Trust signals. Sales Page.

Paid Content 91

Paid Content Promotion Webinar Metrics Product 91

Outgrow

DECEMBER 26, 2021

Hemingway simplifies your sentences by providing simpler alternatives & readability scores and showing the errors in different colors depending on their severity. The entire content is assimilated into your ‘Hub’ that is later categorized into different categories of videos, blogs, and social media. Enter ‘Canva’.

Paid Content 98

Paid Content Work Management Tools Marketing Management 98

Optinmonster

JUNE 5, 2022

Users can be targeted by country, region, state, zip code, city, and other positional data. Think about the last time you went to a different part of town or even a different country. It may seem obvious, but people from different locations speak different languages and follow different cultural customs.

Conversion 114

Conversion Click Rate Tagging Display 114

seo.co

APRIL 11, 2021

Froogle used Google’s web crawler index to offer a simple price comparison service that eventually became a branch of Google AdWords. How Does Google Shopping Work? But how does Google Shopping work exactly? Each product listing consists of a product name, product details, photos, reviews, and different buying options.

Work Management 107

Work Management Google Marketing Budget ROAS 107

QuanticMind

OCTOBER 2, 2018

The world of online advertising saw a historic shift at the end of June, as Google rebranded the nearly 18-year-old Adwords platform under the name Google Ads. The renaming and re-organizing effort was part of a threefold transformation, in which the following new platforms were created: Google Ads, which brings machine learning to Adwords.

PPC 40

PPC Ads Google Automation 40

LeadSquared

NOVEMBER 22, 2019

Can you elaborate on top of the page bid option in AdWords? You might want to go with a bid near the top of page bid and simultaneously optimize your ad copy and landing page which can work as PPC marketing hacks. Custom audiences and lookalike audiences perform better than general Facebook targeting.

PPC 52

PPC Lead Ranking Planning CTR 52

Navigate the Channel

DECEMBER 6, 2022

Here’s what to understand about incorporating Google Ads B2B targeting in your content marketing mix. Google Ads are also used by businesses to run display ads, shopping ads, and YouTube ads (just one of Google’s many properties). You need to know almost word-for-word what search terms your target audience enters in Google search.

Paid Search Agency 65

Paid Search Agency Google Ads Work Management 65

Valasys

JULY 30, 2019

Display ads differ from search ads in numerous ways. With display advertising, one can target niche-specific audiences that might have shared interests in other niches or related niches. Thus, display ads can be used to target those audiences that are likely to visit other or related niche sites. .

Display 40

Display Paid Content Advertising Agencies Advertisements 40

Belkins

FEBRUARY 21, 2021

Please mind that your real B2B sales lead might be different from the image you could have created in your head, so it is important to double-check your assumptions with reality testing. Once you’ve investigated your target audience’s pain points and desires, it is time to update your existing database.

Sales Qualified Leads 67

Sales Qualified Leads Enterprise Management Ideal Customer Profiles Marketing Automation Services 67

Outgrow

DECEMBER 26, 2021

Hemingway simplifies your sentences by providing simpler alternatives & readability scores and showing the errors in different colors depending on their severity. The entire content is assimilated into your ‘Hub’ that is later categorized into different categories of videos, blogs, and social media. Enter ‘Canva’.

Paid Content 93

Paid Content Work Management Marketing Management Tools 93

QuanticMind

APRIL 9, 2020

In today’s world of multichannel marketing, there are simply too many areas to focus on and different ways to optimize. A great many small-to-medium businesses work with marketing agencies in lieu of hiring their own team. Working with an agency is an opportunity to get a fresh perspective from new minds working on the project.

Paid Search Agency 59

Paid Search Agency Advertising Agencies Paid Social Agency Ad Agencies 59

Scoop.it

NOVEMBER 2, 2021

Everyone consumes different types of content; knowing who you are targeting and their needs, etc., Solutions to their firm’s problems Comparisons of different goods A product or service review Pricing-related documents. So you must know your target audience and their needs properly! Important points to focus.

Paid Content 91

Paid Content CMS Development B2B Marketing Marketing & Strategy 91

Envy

MARCH 31, 2020

As you can see, just about 80% of B2B marketers claim that they kept on working just the same but from their homes. The saying that we work in a time of uncertainty has never been more true. They launched a mini-site around remote work and working from home. Impact on B2B marketing team activities so far.

Enterprise Management 77

Enterprise Management B2B Marketing Work Management Planning 77

Optinmonster

FEBRUARY 26, 2020

There are quite a few different types of pay-per-click ads that we should talk about before getting into our list of PPC best practices: Search Ads. Related Content: Google Display Retargeting Ads: A Budget-Friendly AdWords Option. Remarketing ads let you customize your search ad campaigns to target previous visitors to your site.

Marketing Budget 88

Marketing Budget Paid Content PPC Budget Programs 88

Bannerflow

DECEMBER 9, 2020

Contextual targeting (again). Especially, when there are platforms that can do all the hard work for you! Facebook’s Automated App Ads are something to consider embracing in 2021, as it allows you to streamline campaigns and management while conducting a/b testing to determine which adverts are working the hardest for you.

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Trends 98

LeadSquared

JULY 22, 2014

Facebook allows you to optimize your bidding for different actions, like website conversions. How good is YouTube for reaching out to Tier II audiences? First you need to find out if YouTube as a medium is right for you or not. Now, whatever videos you upload on YouTube, they are discovered naturally by users who search for it.

Webinar Metrics 52

Webinar Metrics Lead Generation Social Media Generation 52

QuanticMind

MARCH 23, 2017

Day 3 of #SMX West brings with it new tactics for audience targeting, insights on PPC for brands and important reminders on testing best practices. Advanced Audience Targeting. Other tactics, such as YouTube remarketing, are also highly underused. YouTube has more than 1 billion active users. pictured: @michellemsem ).

PPC 40

PPC Optimization Paid Search Agency Funnel Advertising 40