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Google PPC Ads in A Nutshell

BOP Design

In this post, I explain how Google Ads (formerly know as AdWords) works and why it makes sense for most B2B companies to integrate into their B2B marketing strategy. These are ads that appear on search engine results pages. The click is then directed to a landing page on your company’s B2B website that you determine.

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How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities

KoMarketing Associates

SEO, Paid Search, and Google AdWords were fourth on the priority list, with 58% of respondents indicating they will increase budgets for these initiatives in the coming year. Visibility to social media profiles and pages. Image and video optimization. Website Development. Social Media Marketing. Live Events & Trade Shows.

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Our Favorite Articles & Blog Posts of 2017

KoMarketing Associates

The improvements made to AdWords Customer Match will take Google’s ABM capabilities to a whole new level. With some good segmentation, as well as ads and landing pages personalization, you can create what will likely be very engaging campaigns. What AdWords’ Exact Match Keyword Update Means for You.

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2013 New Year’s Resolutions for the B2B Marketing Department

NuSpark Consulting

It’s that time of year; a time to reflect, assess, and think about what can be optimized for inbound marketing in 2013. . Let’s get more granular, and review some internet marketing 2013 resolutions that you can optimize now: . . Search Engine Optimization. Stop the automated link building schemes. Online Display.

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11 (of the) Best SEO Tools and Keyword Research Guides of 2012

Webbiquity

Writing that “There are diseases on the web that you don’t want to get, and if you’ve had a website online for years, or if your site links to other sites, then there’s a great chance that you’ve caught some Link Rot… it doesn’t sound nice, and it’s really not nice,” Jim Boykin explains what link rot is and links to a new tool to fix it.

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What Is a SERP? Definition of a SERP

seo.co

The Basics of SERPs (Search Engine Results Pages). + Optimizing Your Appearance. + If you’ve spent any time reading about online marketing, you’ve likely seen the acronym “SERP,” or heard references to it in the context of search engine optimization (SEO). The Basics of SERPs (Search Engine Results Pages). Conclusion.

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24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark Consulting

When I am not involved with business development, speaking, and my own social media marketing, I am usually on the computer with some sort of advertising, SEO, social media, or conversion optimization tool. Optimizely. Visual Website Optimizer. Paid Search. Screaming Frog. Facebook Ads. Power Editor. Conversion.