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The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit

NuSpark Consulting

Google’s Doubleclick Ad Planner , Compete , and Quantcast are three of the most popular tools for site research. Managing paid search campaigns can be done easily through Google’s Adwords platform or Microsoft’s Adcenter. Digital Audience Research. Here’s the link to the digital media research tools.

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Custom Reports: Measuring Lead Generation Conversions with Google Analytics

NuSpark Consulting

For lead generation sites, a conversion is a completed activity that results in a user submitting an email address in exchange for content, trials, demos, quotes, or a request for more information from sales. Trial/demo requests. A conversion is the completion of a defined goal or a transaction. Webinar/event signups.