The Point
JANUARY 24, 2017
Invite, don’t Promote – if you’re presenting scheduled demos at the show, or if one of your executives has a speaking slot, invite people to the event as you would a Webinar, i.e. with date, time, location at the show, “what you’ll learn”. Google AdWords – place ads on AdWords using the show name (and variations) as keywords.
The Point
DECEMBER 12, 2014
You can determine whether or not a particular landing page needs help by going to the Keywords tab in your AdWords campaign and placing the cursor over the speech bubble next to the status of any keyword. Provide a full and complete description of whatever it is you’re promoting – a demo, a white paper, a Webinar, a free download.
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The Point
OCTOBER 7, 2014
It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Almost all ad-serving platforms (Twitter, Facebook, Google AdWords) run their auctions based on estimated yield to their network, not simply on bid level. Its top 25 US-based search advertisers alone spent more than $1.3 Billion with Google in 2013.
The Point
JANUARY 13, 2017
It’s puzzling, therefore, why so many SEM campaigns in the high tech space focus exclusively on late-stage offers, namely trials and demos. What do we know about prospects who are ready to download a free trial or schedule a demo? Actually, I know why it is. There’s also a smart way to do it.
The Point
JULY 20, 2018
When a reader arrives at a landing page from an email campaign, he or she has already received a critical mass of information about you and the offer – whether that offer is a white paper, Webinar, demo, or whatever. It’s a relatively safe assumption that he or she is already “sold.”
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