Engagio

JULY 29, 2021

This is especially true of social media marketing, where the first step seems to be setting up accounts on the big four (Facebook, Twitter, LinkedIn and Instagram) regardless of whether your audience uses those platforms. This is where audience research is really important. Check out demandbase.com on August 10.

B2B Marketing 133

B2B Marketing Marketing & Strategy Marketing Strategy B2B 133

Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

QuanticMind

JUNE 13, 2016

Peter Isaacson, CMO of Demandbase, made the case for ABM in his session titled “Avoiding the Marketing Trend #Fail – How to Future-Proof Your Strategy with Account-Based Marketing.” With Google’s recently launched product “Customer Match,” advertisers can upload and target email lists in AdWords, Gmail, and YouTube.

CMO 40

CMO Account Based Marketing B2B Thought Leadership Thought Leadership 40

SnapApp

DECEMBER 14, 2016

Both Google AdWords and Facebook Ads work best when your website can handle mobile traffic. Maximise your presence on Twitter and LinkedIn to harvest relationships. Information sources" can be defined broadly: email, Facebook, Google, Twitter, LinkedIn, Forbes online, industry-specific print publications.have an open mind.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62