Walker Sands
JULY 23, 2019
Luckily, numerous digital tools can automate, or at least streamline, targeting and personalization. You can easily hone in on your ideal prospect using LinkedIn’s sophisticated demographic and firmographic targeting tools to segment users by your key accounts and the job titles for your decision makers.
Engagio
JULY 29, 2021
Employed properly, Facebook can be a powerful tool for B2B marketing, but the results may take weeks or months to show. It is true that B2B marketing is getting a lot more casual these days, and social media does now provide a lot of tools for businesses. Then, and only then, should it be clear you need to buy the tool.
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The Point
OCTOBER 18, 2012
Earlier this week, San Francisco-based Demandbase announced its “ Company Targeted Advertising ,” a new platform that allows B2B marketers to target online display advertising either to specific companies (by name) or those that meet specific corporate attributes (company size for example, or vertical industries).
Online Marketing Institute
JULY 31, 2009
B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. 10) eLearning — checklists, directed sales tools, self-serve courses, quizzes, certifications, etc.
NuSpark Consulting
APRIL 13, 2012
Nowadays there are hundreds and hundreds of online tools and platforms that assist us in generating, converting, and nurturing leads into sales. So let’s review the tools needed to manage an inbound marketing and conversion optimization campaign. Here’s the link to the digital media research tools. Digital Audience Research.
Circle Studio
NOVEMBER 8, 2018
As A/E/C marketers look to empower their efforts with technology solutions, the challenge of keeping up with all the available tools—and deciding which ones to use—can be overwhelming. Major initiatives, efforts and tools that harness ? While there are thousands of tools available, not all of them are relevant for A/E/C marketers.
ViewPoint
JANUARY 26, 2012
Search engine marketing (SEM) Business buyers today use the Internet as their primary research tool to solve business problems, so search engine marketing (SEM) has become the hottest of the hot. Business marketers sometimes view their company’s website as just a passive informational tool—sort of a virtual brochure.
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