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The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit

NuSpark Consulting

Where SEO connects prospects to websites for further research, paid search connects prospects to specific landing pages and microsites, designed specifically for lead generation. Managing paid search campaigns can be done easily through Google’s Adwords platform or Microsoft’s Adcenter.

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5 Tactics To Test Today For Better Account-Based Marketing

Directive Agency

You can take this a step further and split-test using LinkedIn’s Lead Gen Form versus sending the user to a custom landing page. Google Ads (formerly Google AdWords) offers a powerful ability to take that prospect email list you have been building and target them across the Google Search Network known as Customer Match.

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Five Digital Tools for ABM Success

Walker Sands

You can also use LinkedIn’s Sponsored InMail feature to deliver personalized content to your highest-value targets and drive them to a landing page on your website. These tools provide granular-level targeting options, turning display into a full-funnel channel, rather than a top-of-the-funnel tactic.

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5 Tactics To Test Today For Better Account-Based Marketing

Directive Agency

You can take this a step further and split-test using LinkedIn’s Lead Gen Form versus sending the user to a custom landing page. Google Ads (formerly Google AdWords) offers a powerful ability to take that prospect email list you have been building and target them across the Google Search Network known as Customer Match.

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5 Tactics To Test Today For Better Account-Based Marketing

Directive Agency

You can take this a step further and split-test using LinkedIn’s Lead Gen Form versus sending the user to a custom landing page. Google Ads (formerly Google AdWords) offers a powerful ability to take that prospect email list you have been building and target them across the Google Search Network, known as Customer Match.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

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The Truth About Intent Data

Rev

Intent data can include the email opens and clicks of your customers and prospects, the pages your customers visit on your website, the webinars they register for and attend, the e-books they download, their social likes and shares, and similar behavioral activity. Third Party Intent Data You Can Buy. Problem #3b: No Influence or Authority.