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Data Plus MarTech: HubSpot and Demandbase Join the Race

Customer Experience Matrix

The second was Demandbase ’s acquisition of data-as-a-service vendor WhoToo , which offers its own set of 250 million profiles relating to 70 million business processionals. The WhoToo deal won’t fully close that gap, but it does help to keep Demandbase competitive. No, not one bit.

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5 Daily ABM Tasks for Digital Marketing

DemandBase

When I log in to Demandbase Targeting : • I’m making sure we’re continuing to see Lift by using ads to bring new accounts to the site and increasing the engagement of accounts that have recently been to the site. • This can be set up for both Adwords Display and RLSA (Remarketing Lists for Search Ads). SALES ENABLEMENT.

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B2B Display Ads with Demographic Targeting: Why Doesn’t Google Do This?

The Point

Earlier this week, San Francisco-based Demandbase announced its “ Company Targeted Advertising ,” a new platform that allows B2B marketers to target online display advertising either to specific companies (by name) or those that meet specific corporate attributes (company size for example, or vertical industries).

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6 Mistakes That Are Ruining Your Digital B2B Marketing Strategy

Engagio

It doesn’t cost you any money—free services include Adwords and Google Optimize, amongst others—and it could make a huge difference to everything from CTR to conversions. The post 6 Mistakes That Are Ruining Your Digital B2B Marketing Strategy appeared first on Account-Based Marketing – Demandbase.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

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Five Digital Tools for ABM Success

Walker Sands

Google Remarketing – Complementing your LinkedIn ad campaign with Google AdWords Remarketing is a cost-effective way to continue the conversation and drive conversions with targets who’ve shown interest in your brand.

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The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit

NuSpark Consulting

Managing paid search campaigns can be done easily through Google’s Adwords platform or Microsoft’s Adcenter. Besides Google’s website optimizer, we work with firms such as Ion Interactive and Wider Funnel , but also utilize Demandbase and ReachForce to further improve conversion optimization efforts.