persona sales 
QuanticMind
JANUARY 21, 2020
Content marketing is one of the most common strategies B2B marketers use for demand generation. Since you’re ultimately targeting a business, not individual people within it, your content needs to be relevant to all key players throughout the customer journey. What is Account-Based Marketing?
NuSpark Consulting
JANUARY 21, 2012
Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI. One of the first books to discuss the complex buying cycle of B2B and how to align sales and marketing to engage and nurture prospects. Content Marketing. eMarketing Strategies for the Complex Sale.
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SmarkLabs
JANUARY 7, 2020
Outlining your plan to stay on track is a great way to know what direction you’re headed in, ensuring you’re targeting the right people. Establishing your go-to-market strategy. Getting clear-cut answers to these questions will help you target your marketing to the correct audience. What process will your sales team use?
NuSpark Consulting
JULY 7, 2013
Considering that around 80% of leads never turn into sales, you need a proper lead nurturing plan, including lead scoring, with the goal to transform those leads you do have into potential sales opportunities. The benefits of lead nurturing are: Automatic lead qualification, meaning increased sales productivity. Buyer Persona.
NuSpark Consulting
JANUARY 3, 2015
As a demand generation firm, we are consistently reading about new technology, strategy, and tactics that contribute to a client’s lead generation efforts. I have an RSS reader with 150 or so blogs to stay up to speed on the ever changing world of demand and lead generation. Yes we can increase website traffic.
LeadSloth
JANUARY 12, 2010
2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010.
KoMarketing Associates
SEPTEMBER 20, 2018
One of the principles behind why retargeting works is that it lets you laser-target your advertising resources. Which will leave you with an even more targeted audience, and a way to stretch your advertising budget even further. Retargeting can be used with marketing automation. Use negative matching audiences.
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