Remove funnel
article thumbnail

The B2B Lead Generation-Demand Generation Book “Hall of Fame”

NuSpark Consulting

B2B lead generation and lead management is a complicated process that can’t be detailed all in one book. It’s easier said than done which is why firms like mine exist, to implement proper lead generation tactics that build revenue. I would look forward to discussion on any books you think should be on my “hall of fame” list.

article thumbnail

Manticore VII Marketing Automation and Lead Generation Released

Webbiquity

Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality. Share this on FriendFeed.

Manticore 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Winning with Audiences – Connecting Email Nurtures and Media Campaigns

Ledger Bennett

Many clients then implement remarketing strategies within media campaigns, taking what we know from our initial engagement and building audiences that refine their targeting. Nurturing known contacts via marketing automation email nurtures, generating MQLs and pushing prospects through the sales pipeline. What this looks like today.

article thumbnail

5 Tactics To Test Today For Better Account-Based Marketing

Directive Agency

You’re in luck because I have five tactics you can test today targeting those companies you want to get in front of (results may vary)! What is account-based marketing? According to Marketo , a study performed by the Altera Group showed that 97% of users surveyed experienced a higher ROI using ABM than other marketing initiatives.

article thumbnail

5 Tactics To Test Today For Better Account-Based Marketing

Directive Agency

You’re in luck because I have five tactics you can test today targeting those companies you want to get in front of (results may vary)! What is account-based marketing? According to Marketo , a study performed by the Altera Group showed that 97% of users surveyed experienced a higher ROI using ABM than other marketing initiatives.

article thumbnail

5 Tactics To Test Today For Better Account-Based Marketing

Directive Agency

You’re in luck because I have five tactics you can test today targeting those companies you want to get in front of (results may vary)! What is account-based marketing? According to Marketo , a study performed by the Altera Group showed that 97% of users surveyed experienced a higher ROI using ABM than other marketing initiatives.

article thumbnail

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

And, of those not exceeding their revenue goals, a whopping 74% did not know the number of visitors, leads, MQLs, or sales opportunities they needed to hit their targets. . . However, if you are in a rush we broke down the most commonly cited metrics across each of the funnel stages. . . Common tool used: Marketo. . #3: