Customer Experience Matrix

SEPTEMBER 9, 2009

Summary: marketing has shifted steadily over time from passive to active consumer engagement. Social media is the latest stage in this evolution. Marketers need to master new skills at each stage; as they do, advertising budgets will shift to take advantage of the new medium's increased effectiveness.

Social Media 120

Social Media Narrowcasting Media Database Marketing 120

Biznology

NOVEMBER 23, 2016

I have just learned about a new service from the San Antonio-based database marketing company Stirista that offers a way to link an individual’s consumer record with the business record. Expand your universe of display and social media advertising targets. Access hard-to-reach segments. And the response shot up.

Work Management 80

Work Management Ideal Customer Profiles Adwords Touchpoints 80

markempa

DECEMBER 2, 2011

The result: an overall email list increase of several million contacts (35%), “which has greatly increased our media spend efficiency. We are generating demand without having to directly pay for the usual media channels like banner ads, Adwords, etc.” explains Baxter Denney , Manager, Database Marketing at CitrixOnline.

Email Marketing 120

Email Marketing Banner Ads Adwords Banners 120

Convince & Convert

AUGUST 2, 2012

This is Episode 27 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Jay Baer plus Eric Boggs ‘s Social Media Stat of the Week ( This week : 76% of CMOs think that social has a measurable impact on sales and social data impacts decisions for 89% of CMOs.). Eric : Hello, Jay.

Paid Search Agency 115

Paid Search Agency Advertising Agencies Work Management Enterprise Management 115

WebMarketCentral

JANUARY 29, 2007

Although Google AdWords and Yahoo! Search Marketing remain the gorillas of online advertising, there are a considerable number of alternatives for generating exposure and clicks. Advertising.com Search, behavioral, and database marketing services for online advertisers. Strictly B2C. Now owned by AOL.

Advertising Agencies 20

Advertising Agencies Advertisements Advertising Marketing Management 20

Online Marketing Institute

JULY 31, 2009

2) Online lead generation — provides or connects with email delivery, online advertising, search marketing adword tools, landing pages, registration/information capture, and offer testing. Report: Companies Should Organize For Social Media in a "Hub and Spoke" model European Social Media Marketing?

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

The Point

JANUARY 6, 2014

And consider third party services like ReachForce who offer a free analysis of your CRM data that tells you how many of your otherwise unusable records they can append, update or enrich.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Autoresponders 100