markempa
DECEMBER 2, 2011
We are generating demand without having to directly pay for the usual media channels like banner ads, Adwords, etc.” explains Baxter Denney , Manager, Database Marketing at CitrixOnline. It also resulted in receiving the 2012 Email Marketing Awards’ B2B Best in Show.
WebMarketCentral
JANUARY 29, 2007
Although Google AdWords and Yahoo! Search Marketing remain the gorillas of online advertising, there are a considerable number of alternatives for generating exposure and clicks. Advertising.com Search, behavioral, and database marketing services for online advertisers. Strictly B2C. Also B2C-focused.
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The Point
JANUARY 6, 2014
It’s a new year, so what better time to get your demand generation strategy “in shape” for improved performance? Blogs have long been the exclusive province of the PR team, but demand generation marketers are starting to realize the potential for blogs to generate leads in a big way. Improve campaign measurement.
Online Marketing Institute
JULY 31, 2009
B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. I’m sure this post will generate its fair share of comments, outrage, and controversy.
Convince & Convert
AUGUST 2, 2012
Our friends at Janrain , all kinds of interesting social signing and social media database marketing. How does that kind of squish together in this model, where you are having to be really fast in terms of content generation? They’re fantastic folks out of Portland.
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