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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

APIs facilitate the data needed to provide solutions to customer problems. The bottom of the funnel refers to a stage of the buying process leads reach when they’re just about to close as new customers. 10) Buyer Persona. Learn more about developing buyer personas here.). So, “bottoms up,” I suppose. 9) Bounce Rate.

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Content Marketing: An SEO’s Guide to Content Marketing

seo.co

In order to create and promote, you need to understand your ideal customer persona, where they are online and how to promote to them. Any customer base you can imagine needs some kind of content—even if it’s just more information about a product or service. This all sounds good, but the variables are intimidatingly complex.