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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

APIs facilitate the data needed to provide solutions to customer problems. When blogging for a business, marketers should create posts that are optimized with keywords that their target audience is searching for and provide helpful, educational material to these readers. 10) Buyer Persona. 8) Bottom of the Funnel.

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Content Marketing: An SEO’s Guide to Content Marketing

seo.co

In order to create and promote, you need to understand your ideal customer persona, where they are online and how to promote to them. Any customer base you can imagine needs some kind of content—even if it’s just more information about a product or service. This all sounds good, but the variables are intimidatingly complex.