From Scratch: Four (Free) List Building Strategies
JULY 18, 2016
All seven list-building strategies require the same foundational elements: A clear understanding of your client’s buyer personas. We see many marketers leverage the size of their subscriber list to indicate satisfaction, with offers like: “Join more than 70,000 professionals…”. Social channels showcase your approach to customer service and support (whether you like it or not).
You talking to me? 6 Tips for Channeling Voice of Customer to Boost Content and Social Media Marketing Efforts
APRIL 19, 2012
In previous posts I have talked about the importance of producing content that grabs the attention of your customers and prospects and engages them or inspires action. How do you speak in the language of the customer, connect with their concerns and choose topics that are of greatest interest? Customer service and contact centers can provide rich sources of info.
33 Inspiring B2B digital marketing case studies
grow - Practical Marketing Solutions
MAY 21, 2015
LOGICALL : A company that focuses on inbound and outbound customer management solutions, uses content assets such as emails, microsite and ebook, Logicalis developed a thought leadership effort that supported sales teams by enabling custom messaging based on the prospects interaction with the campaign. They tested over 30 ads with custom landing pages. million. million.
The Ultimate Dictionary of Marketing Terms You Should Know
MARCH 10, 2016
APIs facilitate the data needed to provide solutions to customer problems. The bottom of the funnel refers to a stage of the buying process leads reach when they’re just about to close as new customers. 10) Buyer Persona. A semi-fictional representation of your ideal customer based on market research and real data about your existing customers. 1) A/B Testing.