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| | WEBBIQUITY
FEBRUARY 23, 2012 [Adwords, Customer] 34 (of the) Best Google+ Tips, Tactics and Guides of 2011
Circles enable you to ‘narrowcast’ messages…Suddenly, Google+ can enable micro-targeting via circles.”). Joydeep Deb explains how to add and customize a Google+1 sharing button on any website, as well as how to modify +Snippets “to customize the Title, Thumbnail Image and Description that appear when your content is shared.” ”).
| | CUSTOMER EXPERIENCE MATRIX
SEPTEMBER 9, 2009 [Adwords, Customer] Why Social Media Really Matters
Some of this may be due to the fact that it’s much easier to buy search advertising (think Google AdWords ) than other types of online ads. database marketing, or, more poetically, narrowcasting. This is about direct contact with segmented groups of customers. In the mass media world, the relationship barely exists: customers use the product and, hopefully, like it enough to buy it again. At most they ask for service if there’s a problem. Search marketing reaches a new level of engagement because customers can interact directly with the company Web site.
FEBRUARY 23, 2012 | WEBBIQUITY
[Adwords, Customer] 34 (of the) Best Google+ Tips, Tactics and Guides of 2011
SEPTEMBER 9, 2009 | CUSTOMER EXPERIENCE MATRIX
[Adwords, Customer] Why Social Media Really Matters